Macbeth, By William Shakespeare - 967 Words

We believe that to obtain a position of power we must acquire, or presently have traits of deception, force, and manipulation, although the people who think this are dead wrong. People with the greatest amount of power get authority through ambition, responsibility, and motivation. In the play Macbeth written by William Shakespeare, it shows a story about a fictional tragedy in which a strong scottish general named Macbeth receives news from witches that he will one day become king. The new king of Scotland would be him one day. He created a large amount of confidence and ambition out of this tale, that he comes to his goal by killing the king to take the throne of the now deceased, king Duncan. The power Macbeth obtains corrupts Macbeth and leads to him being a manipulative, overpowered leader. Macbeth has absolute power and goes against all laws of nature to get to that point of obtaining the position he eventually has through cheating god. Power is what some can obtain and what ot hers cannot, it is the capability to direct or influence the behavior of others through fear or love. Ultimately in the play Macbeth, the main character Macbeth abuses his power, an example of his abusive power is the way that Macbeth treats his soldiers. Macbeth stays in hiding and safety while sending his soldiers out alone to resolve any conflicts for him, all to defend himself, he shows he doesn t care about their lives. â€Å"Go prick thy face and ow-red thy fear, thou-liv d boy, what soldiersShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the psychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Mac beth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pages Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several facto rs contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlightenRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many different

History of The Mackinac Bridge Free Essays

Since Nov. 1, 1957, when the Mackinac Bridge opened to public traffic, the iconic symbol has stood as solemn testimony to mankind’s engineering abilities. The Mackinac Bridge is made up of more than one million tons of concrete and steel. We will write a custom essay sample on History of The Mackinac Bridge or any similar topic only for you Order Now Its towers rise 552 feet above the Straits of Mackinac and reach 210 feet below the waves. From May 7, 1954, until late fall of 1957, about 3,500 laborers worked in and over the Straits of Mackinac constructing the bridge. The project cost the lives of 5 men. In addition, 7,500 people labored in offsite job shops and quarries from Duluth, Minn., to Pittsburgh, welding, forging and assembling steel, mining rock and mixing concrete. There was a total of 85,000 blueprints printed for the construction of the Mackinac Bridge.Construction began on the bridge on May 7, 1954, following years of debate on how to best cross the Straits of Mackinac. Everything from a tunnel to a series of causeways, tunnels and bridges going from Cheboygan to Bois Blanc Island to Round Island to Mackinac Island finally ending in St. Ignace- before a single suspension bridge with two towers was ultimately chosen. This was made possible because of Steinman’s experience with other bridge projects, with it prompted him to encourage private financing for the Mackinac Bridge. The bridge was financed through a unique bond sale that covered its $100 million cost without using state or public funding. The bonds sold to pay for the Mackinac Bridge were retired July 1, 1986. To anchor the 100 million gross tons of the Mackinac Bridge, man-made mountains were required to be built in 88 feet of water. The anchor blocks- piers 17 and 22-were to become the beginning and end of the world’s longest suspended span to date. The harbor at St. Ignace became the home base for Merritt-Chapman and Scott’s marine construction equipment, regarded in 1954 as the largest gathering of its type ever assembled for a civilian project. St. Ignace was the location for land-based construction of the giant steel foundations and bridge support pieces. Decompression sickness, or â€Å"the bends,† was a constant threat to the safety of the divers who worked in the extremely cold, deep water of the straits. Commonly told among school children an ironworker who lost his footing fell to his death. It’s said he landed in newly poured concrete, where his body lies today, preserved beneath the bride connecting the two peninsulas of Michigan. While historians say no iron, worker is encased in concrete, five people did die in accidents related to construction of the bridge. One died when he surfaced too quickly, a welder died when he fell into an underwater retaining structure, a worker fell from a short distance into the water and drowned, and two others fell 550 feet from a catwalk near the North tower, according to the authorities. Of the two workers who fell from the catwalk, one body was recovers immediately and the other was never found. Mackinac Bridge workers, like many workers involved in an intense high-stakes project, enjoyed a special camaraderie that they still speak of today. There was a feeling of togetherness, of them all being in the same situation, and of beating the odds. There was also a concern for each-others safety and welfare, with many of the men becoming lifelong friends. A new record for underwater consolidation of concrete was set in the spring of 1955, when work resumed after a long winter of ice and snow. During the 31 days of May that year, 103,000 cubic yards of concrete were poured into foundations of the Mackinac Bridge. A final step before the cables were encased in a protective piping was a coat the wire in a corrosive-resistant, â€Å"red-lead† paste. This was done to protect against rust and corrosion, two factors which could seriously compromise the integrity of the suspension system. The coating was a terrific success, as annual inspections done by removing the piping reveal little to no damage done by the forces of nature. Besides the main suspension span, the Mackinac Bridge is really constructed of a series of smaller, conventional bridges that would span many wide, formidable rivers and gorges. The building of these linked spans took place for the most part on land. All the work was done within sight of ferryboat passengers, crossing for the last 35-minute trips before they would be able to drive across the new route in less than 10 minutes. Michigan’s miracle Bridge was becoming a reality. Workers were issued a safety helmet complete with miner’s light and a life jacket for the boat trip out to the job site. Beyond that, all they took along was their lunch. The men would then leave the lifejackets on board for the next crew, disregarding the fact that they were working around very deep water that could be extremely cold. The general highway approach to the bridge was being formed at Mackinaw City, where a viaduct took the highway over the villages main street, Central Avenue. The date was July 22, 1957, and inclement weather delayed the raising of the final piece of Dr. David B. Steinman’s geometric puzzle to conquer the Straits of Mackinac. That evening, the last section was raised and bolted into place, connecting the steel of a bridge that would tie Michigan together as a state. All suspension bridges are designed to move to accommodate wind, temperature change, and weight. Thanks to the open grating installed on the middle two lanes of the Mackinac Bridge, the design flexes easily when necessary. Wind water and snow easily passes through the grates surface. The completed tollbooth and administration building were readied just in time for occupancy before the Mackinac Bridge opened for business. The last job to get the Mackinac Bridge ready for traffic was to coat the concrete traffic lanes with a layer of bituminous asphalt, completed only days before the official opening. Tolls have always been a staple of the bridge to offset the costs of construction and maintenance. Opened on Nov. 1, 1957, tolls were set at $3.25 per passenger vehicle. In 1961, tolls rose to 3.50 and again to $3.75, where they stayed until 1969, when the Legislature passed funding for the authority and tolls were lowered to $1.50 for a passenger vehicle. The cost for traversing the bridge remained at $1.50 until 2005, when it was raised to $2.50, because of increased maintenance costs, Sweeney said. The Mackinac bridge is the third-longest suspension bridge in the world behind the Akashi Kaikyo Bridge in Japan at 12,826 feet between suspensions and the Great Belt Bridge in Denmark at 8,921 feet. Both bridges opened in 1998. At 8,614 feet between suspensions, the Mackinac Bridge is the longest suspension bridge in the Western Hemisphere. The total length of the Bridge 28,372 feet. It links Mackinac City in the Lower Peninsula. At just over five miles, the bridge is long enough to cause some trouble for crossing motorists who fail to fill up their gas tanks before crossing. To keep the bridge looking pristine, workers spend countless hours and use myriad gallons of paint. â€Å"Every year we use around 50,000 gallons for spot painting,† said Sweeney. Of the paint used each year, 45,000 gallons of green is used on the lower sections and cables, while 5,000 of ivory is used on the structures. Because of an $80 million maintenance plan, the 50-year-old structure is expected to have an infinite lifespan. Overhead highway lighting was installed to make nighttime crossings of the bridge safe and enjoyable. The bridge lighting could be seen for miles from either the Mackinaw City or St. Ignace shores, and cable lighting provided a further distinctive accent. One thing that bridge workers did not do before the bridge opened was paint it. The construction schedule dictated a November opening, and painters needed warmer temperatures before they could begin the big job of painting such a large structure.On November 1, 1957, traffic officially opened on the Mackinac Bridge. A huge story, the event attracted 150 newspaper men from throughout Michigan and neighboring states that included Wisconsin, Illinois, Ohio, Indiana, New York, and Ontario. Only a comparative few of the thousands of people attending the celebration were able to watch the dedication of the Mackinac Bridge, held at pier 22, the north anchor block of the bridge, on June 28, 1958. It was there that a five-mile length of ribbon was stretched from Mackinaw City at the south end and from the St. Ignace shore to the north. The Mackinac Bridge began celebrating the first year it was open by offering the public a chance to walk across the span. The event started as a race-walking activity, but soon became popular with thousands who wanted to return the following year and bring their friends with them. On May 9, 2003, the highest wind speed ever recorded on the bridge occurred at 4:08 p.m. The anemometer read 124 miles per hour.Area: Bridge sparks questions, myths. Keywords used to find article: News paper articles on Mackinac Bridge. Found at the local library. Published in Lansing. Authors are Michael Carney and Capital News Service. It was published Monday, February 26th, 2007. The purpose this source serves for my topic. Gives important dates such as when construction started on the bridge, also goes into detail about the tolls and amounts for crossing the bridge. Michael Carney writes about the work of the Mackinac Bridge. The structure of the document would be an informative news paper article. Works Cited: Carney, Michael. â€Å"Area Bridge Sparks Questions, Myths.† The Mining Journal [Lansing] 26 Feb. 2007: 3A. Print. Images of America Mackinac Bridge. Keywords used to find book: History of the Mackinac Bridge. Found at Public Library. Published by Arcadia Publishing Charleston SC, Chicago IL; Portsmouth NH, San Francisco CA. Author Mike Fornes. Published in 2007. The purpose this source serves me is it gives me the history for both the bridge and everyone who helped to build it. Works Cited: Fornes, Mike. Mackinac Bridge. Charleston, SC: Arcadia, 2007. Print. Area: Model Marks ‘Big Mac’s’ 50th year. Looked up News paper articles on the Mackinac Bridge at the local library. Published in Farwell. I could not find an Author. Published in 2007. The information I pulled from this source help make my introduction to my essay with just enough to get the reader to question what all I was going to go into detail about. Works Cited: â€Å"Area Model Marks ‘Big Mac’s’ 50th year.† The Mining Journal [Farwell] 28 May. 2007: 3A. Print. How to cite History of The Mackinac Bridge, Papers

Wesfarmers Limited Marketing Analysis and Operations

Question: Discuss about the Wesfarmers Limited Marketing Analysis and Operations. Answer: Introduction Wesfarmers limited started its operations in 1914 under the name of Western Australian Farmers cooperation. From its simple beginning as a farmers marketing association, the company has grown over the decades to one of the Australias largest company (Wesfarmers, 2017). The head quarters of the company are located in Western Australia. The company has diversified business operations that cover home improvement; supermarkets, convenience stores, hotels, liquor, office supplies, department stores and industrial division (energy, chemical fertilisers, safety products and coal) (Wesfarmers, 2017). Wesfarmers aims to offer stakeholders satisfactory returns by satisfying customer needs by offering professional service and competitive prices for goods and services as well as providing employees with a working environment that is fulfilling and safe, appreciating good performance and offering a platform for professional growth. In addition, the company contributes to growth of countries it operates in by carrying out its businesses efficiently and identifying expansion opportunities and protecting the environment and conducting business with honesty and integrity all the time (Wesfarmers, 2017). It is evident from Wesfarmers objective, the company focuses all it resources in offering products services that are competitive, professional and that are sensitive to the requirements and expectations of the recipient communities and countries. Wesfarmers being a company with diverse goods and services, it has its several brand names under it s umbrella. These are: Coles This retail outlet comprise of fresh food stores, liquor stores, gas stations and supermarkets. It has an online shopping portal for its customer in Australia and New Zealand. Kmart is a brand that specialises in retail of clothing, kids items and general merchandise. It also has a department specialising on automobile servicing. Chemical, energy and fertilisers department this department handles the manufacturing and distribution of specialty chemicals, energy and gas and fertilisers. The strategy of diversification employed by Wesfarmers gives the company a competitive edge due to the capacity of tapping disposable income in all key consumer sectors. 5C analysis According to Churchill and Iacobucci (2006) to create a reputable brand, an organisation has to invest in continually offering quality products and services and that is proven by time. Therefore, Wesfarmers has existed since 1914 giving a clear indication that it has only thrived due to continued customer support and trust. This confidence is because of the companys investment in making customer service convenient and the community development initiatives the company engages in (Biddle 2016). In addition, the company also emphasizes quality as well as performance and this is evident in the companys investment in workforce to make customer experience a remarkable one. According to (Wesfarmers, 2017) Wesfarmers has about 220000 employees making it one of the largest private sector employers. To add to the strengths of Wesfarmers, the company has an online sale platform that increases convenience for the customers who are busy at work. The wide range of products also gives the company a n advantage, as the prices vary to suit all types of customers. The company offers discounts and special offers that result in customers flocking the shops. The major weakness the company has is its low geographic presence. Being a conglomerate, has concentrated mostly in Australia narrowing the market experience. Being a leading company, Wesfarmers receives scrutiny for every critical decision made. The company can increase its market share by opening expanding business to more countries. This is because retail business is thriving worldwide because it is the final link between the producer and the consumer (Dwivedi et al. 2012). Standardisation of products and services across all outlets and brands can be a very good venture for Wesfarmers. This will guarantee customers same level quality of product and service regardless of the brand or location of the shop. The major threat the company faces competition with some specialised competitors offering products and services at the same or lower prices. There is also reduced demand and customer confidence due to downturn in economic levels. Customer The market segmentation of Wesfarmers broadly targets customers of all ages from middle and high-income families. This segment of customers prefer convenience shopping because they dont have time to move around different shops looking for goods and services. Therefore, Wesfarmers brands favour this category of shoppers. The online shopping services offered by the company also make many to prefer the company as they shop at the convenience of their homes or offices and have the merchandise delivered at the doorstep. The company has over 15,000 suppliers who feed the stores with products and raw materials used for the success of business (Wesfarmers, 2017). For any business to remain relevant in business and offer efficient services to customers, a healthy relationship with all stakeholders (suppliers, distributors and community) is of essence, Says Armstrong, Kotler, Harker and Brennan (2012). Wesfarmers strives to keep a mutual relationship with supplier to ensure supplies are of highest quality. Since Wesfarmers is a retailer, there is no need for distributors. This is because the company sells it merchandise directly to the end line customers The direct and main competitors for Wesfarmers include, Woolworths limited, Best and Less, Myers, hs Home and other businesses that deal with similar products. The indirect competitors of the business are other enterprises that compete for the same disposable income of the customers the company targets. According to Wesfarmers limited (2017) the companys profits dropped by 3.6% and operating cash flow by 11.2% in year 2016 due to drop in value of Australian dollar. However, the financial outlook of the company is not all bad as it maintained a strong credit rating during the financial year. The Australian government enacted a law seeking to bar established businesses from engaging in activities that discourage competition Richards, et al. (2012) and thus Wesfarmers has to come up with strategies to beat competition that will arise from new start-ups. Wesfarmers is at a social advantage, as Australian community prefer socially responsible companies (Wilson, et al. 2012). The company involves itself in community development initiatives as part of its corporate social responsibility (Wesfarmers, 2017). Considering that we are in a digital era, the company has adapted cashless payment systems and online shopping system that is favoured by many shoppers due to the convenience associated with the technological advancement. The organisation also is environmental friendly and has programs that promote environmental sustainability. Market research According to Jobber and Ellis-Chadwick (2012), market research is essential for any business whether a start-up or an established business. It gives vital information that aids in decision making regarding best strategies for a successful business. At Wesfarmers, market research takes place at various stages and in various forms. Surveys take place online portals for the online customers, at the shops by filing in anonymous questionnaires and by encouraging customers to make suggestions and deposit them at the suggestion box. This gives information on who the current customers are and what they like and what they want to be changed. To get information regarding changes expected in the business operations, the organisation ensures representation in all institutions that relate to its business and participate in all business fairs of sectors linked to its operations. A good relationship with stakeholders also helps, as the management gets information about any new occurrence that may affect the business way in advance (Wesfarmers, 2017). This channel is very important especially for technological improvement. The suppliers brief the company of new development very early giving the company an advantage of adopting latest technology before competitors. Market segment According to Cravens and Piercy (2006), marketing segmentation is the identification of a group of individuals who have similar characteristics that are useful in developing marketing strategies. Segmentation is important because it enables a company to customise goods and services to satisfy the needs of target customers better than the competitor (Cravens and Piercy 2006). An analysis of Wesfarmers indicates that the company has untapped market that has high potential if proper planning is done especially for supermarkets and apparel stores. Teenagers and young adults of ages between 16 and 25 is category that has very high shopping potential if targeted well. According to Jain and Haley (2009), this group love well known brands and are always looking for bargains and discounts. This group mostly shop out of peer influence and the desire to stand out so impulse buying is synonymous with them. Wesfarmers can strategise to put up shops in areas concentrated with this class of shoppers. This locations is a near universities and colleges or residential areas and tap this readily available cash. The grocery stores can also benefit from unexploited market by targeting low-income earners. This is viable because the low-income earners make the largest population of most economies Jobber and Ellis-Chadwick (2012) and groceries are a necessity. With affordable prices, this segment would comfortably choose to shop, hear. The company can open outlets in this areas and offer prices that are pocket friendly for the target customers. This in turn leads to a flow of customers hence getting increased profit due to high numbers of customers. Marketing mix Goi (2009) defines marketing mix as set of marking tools used by firms when developing marketing objectives for the target segment. The mix referred to as 4P (product, price, promotion and place). In order to reach out effectively to the proposed market segment, Wesfarmers need to consider the 4P marketing mix. It is important for the company to research about the products that are favoured by these categories of people. According to Goi (2009) a product is the good or service that satisfies customers needs. In order to attract the teenage and young adults to buy clothing and accessories at their stores, Wesfarmers Limited has to consider the style of the products on offer. This is because the products need to be age appropriate and acceptable to the target group (Armstrong Et.al 2012). The brand name is also very important as this category buy due to peer pressure and so is likely to buy brands that their friends vote. The packaging of the products should be appealing to this age group to encourage purchases. After-sale services and warranties on products encourage buying as the shoppers gain confident in the quality of the products. For the lower class grocery shoppers, the company best gain confidence from them by offering products and service that they commonly seek in a grocery store. The products should be of good quality and packaged hygienically and attractively. According to Goi (2009) price is the amount a customer is willing to pay for a product. This is the reason the cost of a commodity may vary from one shop to another and one location to another. Wesfarmers can adopt a pricing strategy for teenager and young adults group apparel and accessories section by doing a research to find out how much this category is willing to spend on various product ranges. When adopting prices it should put in mind different payment methods at the disposal of the targeted customer. In this case, young people love to flaunt with technology and thus introducing cashless and online shopping platform is rewarding to both parties (Hanson and Kalyanam 2007). This group love bargains. Therefore, price cuts and discounts appeals to them very much and should be a strategy to adopt when targeting them. As for the grocery stores for lower-class citizens, product pricing should consider the market rates in these areas. Available payment options should be a consideration. Discounts and special offers appeal the most to people on tight budgets (Birnik and Bowman 2007). Therefore, Wesfarmers should consider discounting of products and special offers occasionally. According to Armstrong Et.al (2012), promotion is defined as marketing communication. It incorporates advertising, public relations, sales promotion and direct marketing. It considers how to reach out, when to reach out, who to reach out and through what medium. In order to inform young people of existence of an apparel and accessory shop of choice, it is important to choose the right medium to convey the message. Today, young people get most of their information electronically. Therefore, it would only be wise to use internet media advertising service, television and radios to reach out to these people (Armelini and Villanueva 2011). In addition, billboards can convey the same information. The message customised to the taste of the target customers appeal the most. To market the grocery store television and radio channels as well as billboards can deliver the message effectively. The message directed to the target customers must have clear highlights on qualities that interest this group when shopping. Place is the either the physical location of a business or the channel used to deliver goods and services to the market (Armstrong Et.al 2012). When targeting young people to be customers of apparel and accessories, Wesfarmers should consider to strategically positioning their shop for accessibility by this target group (Jain and Haley 2009). The shop could be conveniently located near institutions of higher learning. These areas have a high concentration of young adults. The grocery stores should also be located in area that is accessible to low income earners if the strategy is to work. The fifth P to consider in marketing strategy planning is people. Sriram, Chintagunta and Neelamegham (2006) describe people as human actors that take part in service delivery. For both outlets, the company must ensure that employees portray the right image. Employees of the company should be friendly and professional at work. They must have the capacity to handle business matters efficiently and knowledgeable about the business. It is the responsibility of the management to make sure that new members of staff get training on all company operations. Conclusions Wesfarmers is one of Australias largest companies. It has increased its portfolio of business over the years in diverse fields. It aims at giving returns to shareholders by satisfying the customers first. The main strength of this company is its diversified brands on offer and the trust it has gained in over a century of service. However, the company faces a challenge from competitors who offer similar products at lower prices. The company has the potential for expansion to other countries. The drop in the value of the Australian dollar affected the companys profitability during 2016 financial year. However, the company can strategise to explore new markets in groceries and apparel and accessory sections. This will increase market shares and eventually profitability. To achieve this employing marketing mix to make clear strategies for new market entrance is essential. Bibliography Armelini, G. and Villanueva, J. (2011). Adding social media to the marketing mix. IESE insight, 9,29-36. Armstrong, G. Kotler, P., Harker, M., and Brennan, R. (2012). Marketing: an introduction. Pearson Prentice-Hall, London. Biddle, I. (2016). The Wesfarmers/Woolworths duopoly war: The Bunnings vs. Masters battle. Busidate, 24(3), 3. Birnik, A. and Bowman, C. (2007). Marketing mix standardization in multinational corporations: a review of the evidence. International Journal of Management Reviews, 9(4), 303-324. Churchill, G. A. and Iacobucci, D. (2006). Marketing research: methodological foundations. New York: Dryden Press. Cravens, D. W. and Piercy, N. (2006). Strategic marketing (Vol. 7). New York: McGraw-Hill. Dwivedi, A., Merrilees, B., Miller, D. and Herington, C. (2012). Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry. Journal of Retailing and Consumer Services, 19(5), 526-536. Goi, C. L. (2009). A review of marketing mix: 4Ps or more?. International journal of marketing studies, 1(1), 2. Hanson, W. and Kalyanam, K. (2007). Principles of Internet marketing. South-Western College Publishing. Jain, S. C. and Haley, G. T. (2009). Marketing planning and strategy. Cincinnati South-Western Publishing Company 1985. Jobber, D. and Ellis-Chadwick, F. (2012). Principles and practice of marketing (No. 7th). McGraw-Hill Higher Education. McLachlan, R. (2013). Deep and Persistent Disadvantage in Australia-Productivity Commission Staff Working Paper. Morgan, S. (2006). Blueprint for success [Profile of Richard Goyder, Managing Director and CEO of Wesfarmers.]. Management Today, (Oct 2006), 6. Parasuraman, A. and Colby, C. L. (2007). Techno-ready marketing: How and why your customers adopt technology. The Free Press. Richards, C., Lawrence, G., Loong, M. and Burch, D. (2012). A toothless chihuahua? The Australian Competition and Consumer Commission, neoliberalism and supermarket power in Australia. Rural Society, 21(3), 250-263. Sriram, S., Chintagunta, P. K. and Neelamegham, R. (2006). Effects of brand preference, product attributes, and marketing mix variables in technology product markets. Marketing Science, 25(5), 440-456. Wesfarmers Limited (2017) Strategy Briefing Day 28 May 2014, www.wesfarmers.com.au/, retrieved on 21/01/2017 Wesfarmers limited (2017), 2016 Annual Report, www.wesfarmers.com.au/,retrieved on 21/01/2017 Wesfarmers limited (2017) www.wesfarmers.com.au/ retrieved on 21/01.2017 Wilson, A., Zeithaml, V. A., Bitner, M. J. and Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm. McGraw Hill.