The Body Shop Marketing Plan Marketing Essay

The Body Shop Marketing Plan Marketing Essay The purpose of this paper is through analysis the current market environment to establish the marketing plan of The Body Shop in Hull to help it hold the competitively position during the spring of 2013. The context will analysis the external environment and the internal environment of the Body shop in Hull, and based on these information to do the SWOT analysis to evaluate the current market and try to build reasonable marketing objectives which are benefits for the development of the their market share. background of the Body Shop According to the Bodys Shop website, their business is about engaging and inspiring customers around their individual needs for skin care and hair care this relies on attracting and retaining the skills, knowledge and creative talent to deliver excellent products with exceptional service to their millions of customers worldwide. The company has a presence in over 51 countries, conducts business in 21 languages, operates nearly 2000 stores (about 70% are franchised), and employs over 6000 people in company stores, regional offices and UK-based Service Centre. Products are also sold via the Body Shop at Home, an in-home sales program that operates in 48 US states and Australia and via a company website in the US. Environment analysis In order to increase marketing share in a current market, companies must carefully examine a host of issues. One of the most important issues is the marketing environment. The marketing environment includes two essential elements, one is external environment, the other one is internal environment. External Environment This part explores that the trading and ability of an organization to satisfy its customers who are influenced by the external forces which fall into two categories: the macro and micro forces of the marketing environment (Dibb, 2006). Macro Environment The macro-environment defined by Worthington and Britton (2009, p.6) as those macro-environmental influences on business which affect a wide variety of businesses and which can emanate not only from local and national sources but also from international and supranational developments comprises the PEST checklist which stands for Political, Economic, Sociocultural and Technological. Political The government will shrink the finance expending, which may further reduce consumers shopping willingness. At the same time, governments have passed specified law to forbid animal-testing (CNN, 2003). Additionally, this series of industries need to deal with the waste and rubbish, which comes with production. In this way, all over the nations, societies, and companies would keep a sustainable development and material recycle using. The Hull Council have doorstep recycling collections and  a network of recycling sites, and they make it easy for people to recycle.(www.hullcc.gov.uk,2012)Above all, the whole industry should not make any pollution to our environments. Lastly, the countrys political steady is the root line to keep a regular industry chain (Nicholls A, Opal C, 2005). Economic Not only in the UK but also in the whole EU, governments are now all suffering from financial issues more or less. Following debt-fuelled growth, households remain laden with debt. As a result, the beauty and personal care market saw increased price consciousness among consumers and thus a switch to family and bulk purchases during 2011 (Euromonitor International,2012) . In this situation, its really not a positive circumstance for private label products development. More importantly, in such a negative economic situation, the companies need to do something more, such as promotion and discounting, or develop some more products for some more potential consumers. Sociocultural In this section, the health and beauty industries need to take the aging and male potential consumers into consideration, in which way to satisfy their special needs (Euromonitor International,2012). Secondly, an industry should be responsible for their customers. The products need to be developed without any synthetic ingredients in order to lower the risk for health (Euromonitor International,2012),and also over half of women refuse to use any beauty products, which have been tested on animals first.(SkinInc,2008).Lastly and equally importantly, Consumers upgraded to one time bulk purchases in categories such as bath and shower, deodorants, hair care and oral care (Euromonitor International,2012) Technology Increasing the potation of e-commercial sale methods, such like new coming products introduction and promotion on line, dealing and negotiation over the internet, or business consultants with live video chat. And the company is highly recommended to build their own website or with some relative partners, via which to display the productions and deepen their brands as well(Euromonitor International,2012). Meanwhile, companies should focus on developing new technologies, for example, whiting, In this way, related companies would also in a positive competitive. Most importantly, an efficient product is the root of a brand as to a company. Micro Environment Micro environment have a very board influence on every organisation operating in a particular market, from market to distributers to competitors to customers, and such an impact is largely universally felt by such organisations (Dibb, 2006, p89). Market 2010 is a year of prosperity and growth for the beauty and personal care industry. The growth rate of the industry value increased from 4% to 5%, which was contributed mostly by the mass market. In particular, with 3% value growth following a 0.5% drop in the last year, the recovery of cosmetics was the most eye-catching in this industry(Beauty and Personal Care State of the Industry, 2011). Customers Target audience ¼Ã… ¡ The first target audience is females, age 18 to 34, who have low brand awareness for the body shop and little discretionary income but still want to indulge in the spa-at-home products. The second target audience is females, age 35 to 55. Currently in the US, there are 43.98 million total women ages 35 to 55.Buyer power(see appendice3). Customer behavior The price in Hull are similar low in the market, and people use less money to buy convenience products or high price products like house, so people have more free money to buy beauty products like products which are sold in the Body Shop especially the average earnings have increased. (www.hullcc.gov.uk/,2012)(see appendice8). Competitors The body shops main rival is Bath Body Works who offers a variety of beauty products. Bath Body Works runs more than 1600 stores in the UK compared to the body shops 300 nationwide stores. In 2009, the turnover of Bath Body Works exceeded 2,300 million dollars, at the same time, it spent more than 915,000 dollars in advertising(see Appendice7). Compared the website page with The Body Shop, they are similar except the color, but The Body Shop have a higher high brand loyalty(www.dmnews.com/beauty-product-retailers-tick-all-the-boxes-but-only-one-passes-the-sniff-test/article/265442/,2012)(see Appendice9). Suppliers The suppliers of this industry could also be divided into three classes. The first one is Top-level brands, Most of the suppliers are sold in bulk and the diversity of special ingredient is not too much, so the power of the suppliers is stronger than other suppliers. The second one is Mid-Level Brands. In this level, the suppliers also produce non-differentiated products and specialized . The power of those suppliers is also strong, and the switching costs are low as the same as top-level brands. The last one is Generic Brands. There are various suppliers in this group, the diversity of the products is low, therefore, the switching costs are low(IAA Cosmetics, 2002). Distributors There are two main kinds of distributors. One is according to the traditional distributors, the supermarkets played a dominant role in the distribution channel of beauty and personal care industry in the UK, it accounted for a 49.8% share of totality in 2010. (Hand Body Care Industry Profile, 2011) Another one is internet retailing, The internet retailing makes beauty and personal care advanced remarkably. Internal environment The last step in the Environment Analysis is gathering information for the internal environment. Brand Image The Shop ensures their image by guarantying its cosmetics and personal care products are not tested on ani-mals, and that they contain sustainably sourced oils and other vegetarian ingredients (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally and individually. The company promotes beauty is in the customers eye instead of the beholders (Hoovers, 2004). Competitive advantages If the company can sell the products which are hard to copy and have great value which their competitors cannot have, the company own the competitive advantages which can increase their market share and build their brand identity. We compare The Body Shop with LOreal and OlayNivea(see Appendices3,4). Product/Service The Body Shop  operates in the global cosmetic and toiletries (CT) industry. From  Euromonitior, the CT industry includes the following broad group of  products; baby care, bath and  shower products, deodorants, hair care, color cosmetics, mens grooming products, oral hygiene, fragrance, skin  care, sun care and  depilatories. Skin care products are the majority occupying 27% of all products. (Schieffer Multimedia: The Body Shop Media Plan ). Company has already produced a range of over 600 beauty and health products and more than 400 related accessories including exfoliating bath gloves, mitts, body buffers and so on until March, 2010. These products can further be segmented into two categories based on  product ingredients those made from natural materials and those made  from synthetic chemicals. As green policies TBS always pursues, company reduces their packaging by use as little packaging as possible in the first place. For the vast majority of products they use simple bottles and jars, with no secondary packaging (The Body Shop Values Report, 2009) and most of their gift packaging can be reused. TBS also provides varieties of services for customers. TBS official website includes a Technical Support area designed for those experiencing difficulty with the online store. An extensive FAQ section with categories pertaining to shopping, ordering, shipping, returns and so on(see appendice1,2). Price The prices are ranged from highest 43 pounds to lowest 2 pounds. Compared with the average income level in Hull, the price of TBSs products can be considered as relatively affordable level. Compared with competitors in Hull, the price of TBS is medium level described as massige price. Place In Hull city, TBS owns two stores managed directly by headquarter. There are also some shops which are run on a franchising basis in Hull. These two shops locating separately in Princes Quay Shopping Centre and St Stephens Shopping Centre which are largest shopping centers in the Hull where can attract quantities of people especially on the weekends. In order to satisfy the customers requirements and obtain timely and detailed market information, the body shop the reduce the distribution channels, they want to do the direct market which do not contain any agents to sell their products. They use their own shops and websites to do the selling. Promotion The body shop does little advertising because they regard stores as the most effective platform to advertise themselves. Advertising Traditional media: the TBS in Hull advertises on traditional media such as magazines. New media: the body shop try to use new media to attract more customers, they make a high profit through the website campaign. TBS develops an e-CRM structure as network marketing of TBS matures and evolves. This system provides different services containing the Body Shop SPA, personalization program and so on. And TBS in Hull also sells products face to face with kind service. Staff of stores in Hull have been train well to be familiar with products and offer good service.(see appendice5) Following the development of the apple online shop they promote their own app software called Love Your Body. They also build the home shopping party plan in the UK. Personal selling TBS had built a unique member club for loyal customers where rewards them with discounts, free gifts and access to the kinds of perks and privileges only club membership brings. They also have a lot of discounts and gift packages in different seasons and festivals which can attract customers. SWAT Analysis Strengths 1.Leader of Animal Protection 2.Expand E-Commerce Activities 3.Innovative products 4..High brand loyalty Weaknesses 1.Small number of stores in UK 2.Many products are in the mature of declining stage 3.little advertising Opportunities Bans of animal-testing laws which help the body shop to attract more customers 2.Expand The Body Shop at Home Program 3.Increased awareness of organic and eco-friendly product 4.Increasing number of online buyers Threats 1.the shrink finance which influence peoples awareness to buy products 2.Competition in Cosmetic Industry 3.Risks in Material Supply Marketing Objectives 1.Reinvigorate the body shop in the minds of women who have previous experience with the brand to increase the market share. The body shop can do some campaign like give people free samples and show people the material of the product. 2.Promote awareness of the Body Shop core brand and specific mens grooming product offerings through targeted channels such that at least 35% of the target demographic  are aware of  the products and the unique values of  the Body Shop. In Hull there are marginally more males in the general population than females whilst in the East Riding there are marginally more females, this is likely to be a function of the younger population in the city. The Hull City Assessment Report notes that in Hull in under 70 age bands males outnumber females in every age group whilst females outnumber males in older age groups. This highlights the continued trend towards higher female life expectancy(Economic Development Regeneration, 2011)(see Appendices8 ). Conclusion In conclusion, in order to get a high market share and attract more customers, the body shop should do more advertising and extend their market to the men. Appendices Appendice1 FIGURE 1: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists sales, 2006-10 SOURCE: Mintel Appendice2 FIGURE 2: The Body Shop: Outlet data, 2006-10 2006 2007 2008 2009 2010 UK Outlet numbers 312 322 338 329 311 Of which: Company owned 261 282 299 295 297 Franchises 61 40 39 34 14 Estimated sales per outlet ( £000) 542 577 511 477 490 Estimated sales per outlet (à ¢Ã¢â‚¬Å¡Ã‚ ¬000) 797 849 639 536 581 SOURCE: LOrà ©al Company Accounts and Annual Reports/Mintel Appendice3 FIGURE 3: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice4 FIGURE 4: The Body Shop shoppers in last 12 months, by ACORN group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice5 FIGURE 5: The Body Shop: Online consumer demographics, three month average to October 2011 SOURCE: comScore/Mintel Appendice6 Table 1 Table: United Kingdom hand body care market distribution: % share, by value 2010 Channel % Share Supermarkets/hypermarkets 49.8% Pharmacies/drugstores 19.0% Specialist Retailers 13.2% Others 18.0% Total 100% Source: Datamonitor DATAMONITOR Appendice7 Table 2:Compare with other beauty brand The body shop LOreal OlayNivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor In skin body care market Competitive advantages Natural-base brand value Very experienced global brand Low price product innovation Price range Mid-range Slightly lower than the body shop Mid-low (the body shop, Kannu Priya Rawat 30th Mar 2010) ONS MYE 2009 Hull East Riding GB Appendice8 Table 3:Resident population ONS MYE 2009 HULL East Riding GB Number % Number % Number % Resident Population (2009)1 262,400 100% 337,000 100% 60,003,100 100% Males 132,800 50.6% 166,000 49.3% 29,495,400 49.2% Females 129,600 49.4% 171,000 50.7% 30,507,700 50.8% Source: ONS Mid Year Estimates 2009 1Percentage is proportion of total population Appendice9 Figure6:the average earning increase Source:HULL ECONOMIC SITUATION UPDATE No. 31 28 April 2011 Appendice9 Table 4: compare the Body Shop with BathBody works

Major works data sheet for Rebecca Essay

Title: Rebecca Author: Daphne du Maurier Date of Publication: 1938 Genre: Romance, Gothic, Mystery, Classic Biographical Information about the Author: Daphne du Maurier was born on May 13, 1907, in London, England, the daughter of actor-manager Sir Gerald du Maurier. She was a popular novelist known for her suspenseful, romantic and sometimes supernatural plots. Her best known works are Rebecca and The Birds, both adapted to film by Alfred Hitchcock. Du Maurier was made a Dame Commander in the Order of the British Empire in 1969. She died in 1981 in Par, Cornwall, England. Historical Information about the period of Publication: Characteristics of the genre: Romanticism saw a shift from faith in reason to faith in the senses, feelings, and imagination; a shift from interest in urban society to an interest in the rural and natural; a shift from public. Gothic horror) is a genre of literature that combines elements of both horror and romance. Plot Summary: Rebecca’s narrative takes the form of a flashback. The heroine, who remains nameless, lives in Europe with her husband, Maxim de Winter, traveling from hotel to hotel, harboring memories of a beautiful home called Manderley, which, we learn, has been destroyed by fire. The story begins with her memories of how she and Maxim first met, in Monte Carlo, years before. In her flashback, the heroine is working as the young traveling companion to a wealthy American named Mrs. Van Hopper. In her flashback, Maxim is staying at the same hotel as the heroine and her employer, and after knowing the heroine for only a few weeks, he proposes marriage. She accepts, and he marries her and takes her back to his ancestral estate of Manderley. But a dark cloud hangs over their marriage: Maxim’s first wife, Rebecca, drowned in a cove near Manderley the revious year, and her ghost haunts the newlyweds’ home. Rebecca’s devoted housekeeper, the sinister Mrs. Danvers, is still in charge of Manderley, and she frightens and intimidates her new mistress. Despite the encouragement of the house overseer, Frank Crawley, and Maxim’s sister, Beatrice, the heroine struggles in her new life at Manderley. She feels that she can never compare favorably to Rebecca, who was beautiful, talented, and brilliant–or so everyone says–and soon she feels that Maxim is still in love with his dead wife. Manderley traditionally hosts a costume all each year, and it is soon time for the gala to take place. Swept up in the preparations, the heroine’s spirits begin to revive. But the ball ends in disaster: on Mrs. Danvers’s suggestion she wears a costume that, it turns out, is the same dress that Rebecca wore at the last ball. Upon seeing the heroine, Maxim is horrified, and the heroine becomes convinced that he will never love her, that he is still devoted to Rebecca. The following day, Mrs. Danvers almost convinces her to kill herself, and she only breaks away from the old woman’s spell when rockets go off over the cove, signaling that a ship nas run aground. When divers swim near the grounded snip, they find the wreckage of Rebecca’s sailboat, with Rebecca’s dead body in the hold. This discovery prompts Maxim to tell the heroine the truth: Rebecca was a malevolent, wicked woman, who lived a secret life and carried on multiple affairs, including one with her cousin, Jack Favell. On the night of her death, Maxim had demanded a divorce, and she had refused, and told him that she was pregnant with Favell’s child. Furious, he seized a gun and shot her, and then sailed out to the harbor in Rebecca’s boat and sank it, with the body stowed safely inside. This revelation restores the heroine’s marriage, and enables her to finally shake off the burden of Rebecca’s ghost. Meanwhile, however, the noose of Justice tightens around Maxim: first, it is found that holes have been drilled in the bottom of Rebecca’s boat; luckily the coroner delivers a report of suicide, rather than murder. But soon Rebecca’s cousin Favell, certain that Rebecca did not kill herself, accuses Maxim of the crime. The local magistrate, Colonel Julyan, investigates, and finds that on the day of her death, Rebecca went up to London to see a Doctor Baker. Favell, Maxim, and he heroine accompany Julyan to London; the heroine is certain that Baker will reveal that Rebecca was pregnant, thus revealing Maxim’s vengeful motive for murder. But instead, it turns out that Rebecca was dying of cancer, and that furthermore she was infertile; she had lied to Maxim about her pregnancy. Her terminal illness now supplies a motive for Rebecca’s supposed suicide, and Maxim is saved. He and the heroine drive all night back to Manderley, stopping only once, when Maxim calls home and learns that Mrs. Danvers has disappeared. As they crest the ridge near the mansion, they look down and find it in flames. Describe the authors style: British writer that uses vivid and lengthy descriptions to describe nature. She is very detailed and descriptive, and used some poetic themes to strengthen her writing. An example that demonstrates her style: â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † Memorable Quotes â€Å"If only there could be an invention that bottled up a memory, like scent. And it never aded, and it never got stale. And then, when one wanted it, the bottle could be uncorked, and it would be like living the moment all over again. † P 36 The quote shows how much the heroine enjoyed spending the quality time with Maxim and wanted their quality time to last a lifetime because she loved him so much. â€Å"l wish I was a woman of about thirty-six dressed in black satin with a string of pearls. † Heroine always wanted to change because she believed that Maxim was still in love with Rebecca, so she believed that she had to change to make him love her as much as he loved Rebecca. Last night I dreamt I went to Manderley again. † Heroine had dreams of Manderley a lot because it still haunted her even after it had been burned down. She did end up falling in love with it, but all the baggage that came along with it was too much for her. â€Å"Either you go to America with Mrs. Van Hopper or you come home to Manderley with me. † â€Å"Do you mean you want a secretary or something? † â€Å"No, I’m asking you to marry me, you little fool. † Maxim asks the heroine to marry him so that she can go back to Manderley with him instead of having to leave with Mrs. Van Hopper. â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † The mansion had been set fire by someone, and the details given her are a great example of du Maurier’s writing and the details and vivid descriptions that she gave throughout this novel. â€Å"We all of us have our particular devil who ruses us and torments us, and we must give battle in the end. Maxim said this, because he has that â€Å"devil† of Rebecca still aunting him even though she has long been dead. Characters Name Role in the Story Significance Adjectives Heroine (Mrs. De Winter) Mr. de winter’s wife, and loyal supporter. She is the main character, But she is never named. Even throughout the entire book she never has a name besides Mrs. de Winter. She was a shy newcomer to Ma nderley and was kind of not liked by some especially Mrs. Danvers. Shy; self- conscious; Mr. de Winter (Maxim) The husband to Mrs. de Winter, and later to be revealed in the novel as the killer of his late wife Rebecca. The other main character of the husband to Mrs. e Winter. A cultured, intelligent older man, and the owner of Manderley, a prized estate and mansion on the English coast. novel, Intelligent; rich Mrs. Danvers Housekeeper of Manderley, was Rebecca’s personal maid. The sinister housekeeper at Manderley. She was fiercely devoted to Rebecca, and remains devoted to her even after death. She despises the heroine for taking her mistress’s place. Mean; selfish; rude Jack Favell Rebecca’s Cousin Rebecca’s cousin. Lacking integrity and given to alcoholic behavior, he was Rebecca’s lover while she was married to Maxim. Crazy; drunk Rebecca Maxim’s late wife, who was murdered by him. In life, Rebecca was the beautiful, much-loved, accomplished wife of Maxim de Winter, and the mistress of Manderley. Now a ghost, she haunts the mansion, and her presence torments the heroine after her marriage to Maxim. Beautiful; cunning; sneaky Mrs. Van Hopper Heroine’s employer at the beginning of the book A vulgar, gossipy and wealthy American woman. She employs the heroine as a companion while sne travels trom one European resort unkind Setting: town to another. Rude;

The 5-Minute Rule for Talk about Yourself Essay

The 5-Minute Rule for Talk about Yourself Essay Things You Won't Like About Talk about Yourself Essay and Things You Will Possessing different perspectives creates a thorough picture. Remember that your target is to make a comprehension of your idea in the minds of your audience members, and attempt to arrange your explanations, comments, and stories in a manner that leads to that objective. 1 thing to remember is that for your private essay to actually stand out, you want to write about an experience that not everybody goes through. If you don't have an idea what an essay depicting your person should include, you might get inspired by someone else. The One Thing to Do for Talk about Yourself Essay A self-introduction essay outline can be simple to write, since all you need to do is to introduce yourself. Don't forget, your private essay might be the truth, but it doesn't indicate you shouldn't consider it from a creative writing mindset. Be certain to confirm the course out so you may write the very best personal essay possible. A self-introduction essay might be among the easiest essays to begin. It is, thus, essential for writers to guarantee they are detailed and precisely follow their thesis or focus. The principal question of all students who must compose a reflective or private essay is whether it's possible to think of such kind of academic paper without sounding too egotistical. It can be intimidating to choose what things to say, but you can concentrate your essay by writing for a specific audience. Before starting writing the essay properly, take a while to jot down a couple of thoughts. How to Get Started with Talk about Yourself Essay? Maybe startups are frightened that it undermines the value of what it is that they're doing. There's no ambiguity or confusion. The important thing here is to have them involved in the conversation early even when you fear a negative reaction. In case the conversation goes quiet, you've got to let it be. A Startling Fact about Talk about Yourself Essay Uncovered Recognition of the necessity for compromises in this way shou ld be regarded as part of a superior CSS methodology. The purpose of this step is to find feedback on how best to enhance the structure and clarity of your draft. Still, at times it's useful to have the ability to earn a visual change using only CSS. Narrow the range of your topic. New Questions About Talk about Yourself Essay If people read a fantastic book, they will frequently say to their friends something similar to this, You should read it. Speak to your buddies and see what they're doing. Ask someone who you trust a smart 10-year-old is perfect to obey your talk. Folks frequently have maps in their heads of how they're going to execute. Talk about Yourself Essay: the Ultimate Convenience! Individuals frequently have a lot to say whenever they're provided an opportunity to talk or write about themselves, and this may also be an issue. It might be difficult to confront those issues honestly. Gender based violence happens all around the world. The Nuiances of Talk about Yourself Essay If management isn't inclined to earn a personal investment in messaging, it is not likely to get the job done. As someone who is already just a couple of years away from turning into a middle-aged individual, it's important to make sure that I can have the ability to prevent myself from developing diseases. Research that lacks a human component is merely abstract research, and a lot of people would have a difficult time relating to it without having the ability to live vicariously through you. The secret to using this is that you need to stop here and await the other person to react. 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Euthanasia is a very controversial issue that raises the ethical question of whether it's ethical to euthanize an animal because they're a nuisance to society, or if it's right to accept the use of God and create the choice to finish a suffering animal's life. The Demise of Talk about Yourself Essay Goals I aspire to get better at technical communication this term. A degree in Civil Engineering enables me to realize my targets and also gives me a chance to earn a differenc e locally. Success demands a willingness to consider from the box, be bold and assertive. The Art of Applying team agrees this is a good essay! I was determined to earn school a priority over the rest of the essential events which were going on around me. For many applications, writing an essay will demonstrate the decision makers why you require this money and the way you're use it to better your own life along with the lives of others. In terms of my hobbies, I like to do sports like playing badminton for at least thrice weekly. I want to create different skills to work in politics. Furthermore, the men and women in powerful positions will likely reward linguistic styles much like their own. Mostly, they think about what to speak but their often forget to think how they should speak. If some words are associated with others or are parallel, place these on the very same level out from the middle. An integral ingredient is being open to new ideas and concepts, in additio n to the ability to transcend well-entrenched views of earth.

Fashion of the Times Essay - 1722 Words

Before America was America, and before the settlers had their colonies, the people that were to become the first residents of Jamestowne wore clothes of the Queen. No, they didn’t wearing the clothing made by the Queen or for the Queen, nor did they wear the clothes straight off her back. The Elizabethan style, named after the Queen Elizabeth, is simply the clothing that came into style when she became heir. The original settlers of Jamestown, though under the reign of Queen Elizabeth’s cousin and heir- James I, the fashion they wore was still that of the Elizabethan era. During the Elizabethan Era, a law was instated called Sumptuary Law that limited the range of clothing the male and female residents could wear. These laws stated that†¦show more content†¦(Smith), though none of them had any exceptional skills in the areas. All this work left the men unwilling to continue. As Smith said, As at this time were most of our chiefest men either sicke or discontented, the rest being in such dispaire, as they would rather starve and rot with idleness, then be persuaded to do any thing for their owne reliefe without constraint.... It probably wasn’t the lone fact that the residents were stuck with all work and very little play that had them in such a depressed state. The appointed leaders, in which John Smith called the council, forbid the use of weaponry for the â€Å"presidents overweening jealousy would not admit [it].† That decision later left even more settlers, who had not already died from famine or disease, die from attacks from an enemy. The president also forbid there to be any sex between unmarried folks, and since none of these men came to the land with their wives- or any women to be exact, this law is probably to limit the amount of relationships the settlers had with the women of the Native tribes. Of those native tribes, the Powhatans were the settler’s closes neighbors. The first real introduction John Smith and co. had with this tribe came during a mission to discover the head ofShow MoreRelatedFashion Changes Over Time Of Fashion1269 Words   |  6 PagesFashion Changes Over Time Fashion has changed a great deal over the past years. As history changes it seems that fashion in some aspect changes with it to adapt to the era. Even today fashion continues to change as the years go on. Looking at fashion even 20 years ago we can see a difference from what we see in our everyday lives. Clothing has always been as important part of society, with evidence from the earliest human civilizations. In history, climate, religion and political factors playedRead MoreFashion Changes Over Time1425 Words   |  6 PagesFashion Changes Over Time   Ã‚  Ã‚   Many people care about fashion and how they look. As we can see lately, fashion has had a great change over the years. As the historical changes, fashion seems to show aspect changes in adapting to the new era. Even today, as years pass, fashion continues to change. Looking at fashion, even after many years had passed, people can see the different styles between today and life back then. Everyone cares about how they look and what kind of clothes they wear, it has alwaysRead MoreFashion Of William Shakespeare s Time1103 Words   |  5 Pageshttp://alharthisamah.wix.com/16thcenturyfashion Samah Alharthi English 206 Dr. Swanson 22-02-1016 Fashion in Shakespeare’s Time Elizabethan Era (1558-1603) Elizabethan Era Clothing   The Elizabethan era was an extraordinarily fashion era for both man and women, a time when everything was changing from the fifteenth century simple dress to extravagant and dramatic styles which we call Elizabethan fashion. 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It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other placesRead MoreLife Style Affects Fashion, And Shopping Orientation Essay1494 Words   |  6 PagesConsumer Psychographic Characteristics 2.6.1 Life style affects fashion, and shopping orientation Lifestyle behaviour is a one of part of the â€Å"AIO† (activities, interests, opinions), which might be determined as a shape of consumption that affects consumer alternatives on how to spend their time and money (Kuruvilla and Joshi, 2010, p. 261; Solomon, 2009, p. 229). Also, lifestyle, as reported in Gutman Mills (1982), has classified fashion apparel lifestyle segments, such as interests, opinions, attitudesRead MoreFashion Is A Fashion For Last 75years1378 Words   |  6 PagesFashion is a manner and style especially clothes, shoes, makeup and hairstyle. When I came from my home country, I have not much knowledge about fashion, and even do not know more about fashion brand. I was learning from technology, school and start follows American fashion. In eighteen century, people were also very fashionable as we are mostly seeing in the old films and pictures. The fashion was started from Europe and England because on that time Kings and Queens were fashionable and spendsR ead MoreFashion Essay793 Words   |  4 PagesFashions may be defined as way of living, decorating, etc., which are popular today, but which would soon lose their popularity. It is something passing and transitory, a mere craze of the moment to be looked down upon with transitory, a mere craze of the moment to be looked down upon with contempt. For example, tight pants are the fashion today, but only a short while ago broad loose pants were the order of the day. it today a man appears in society wearing broad pants, he would be held up to ridiculeRead MoreEssay about Renaissance Influence on Modern Day Fashion1358 Words   |  6 Pagesare so many similarities between modern day fashion and the fashion of the renaissance time period. Many differences may be seen between the two, but the similarities are remarkable. Throughout all of time, clothing has been the major representation of social classes. What people wear has always been the distinguishing factor between the wealthy and the poor classes of both the renaissance and current time period. The evolution from time period to time period has been vast, but the fact that whatRead MoreThe Fashion Of Fashion Blogs1530 Words   |  7 Pagesï ¼Ë†Introductionï ¼â€° This essay will argue that fashion blogger became one of the Fashion icons in this generation. At the beginning of the essay, I will explain the purpose of use fashion blogger as the topic; introduction of the society environment will be given as a support to identify the influence of fashion bloggers. After that fashion blogger’s historical and background will use SWOT analysis to conclude the environment of blogger, then I will discuss how blogger relate to fashion marketing with example. (Purpose)