The Body Shop Marketing Plan Marketing Essay

The Body Shop Marketing Plan Marketing Essay The purpose of this paper is through analysis the current market environment to establish the marketing plan of The Body Shop in Hull to help it hold the competitively position during the spring of 2013. The context will analysis the external environment and the internal environment of the Body shop in Hull, and based on these information to do the SWOT analysis to evaluate the current market and try to build reasonable marketing objectives which are benefits for the development of the their market share. background of the Body Shop According to the Bodys Shop website, their business is about engaging and inspiring customers around their individual needs for skin care and hair care this relies on attracting and retaining the skills, knowledge and creative talent to deliver excellent products with exceptional service to their millions of customers worldwide. The company has a presence in over 51 countries, conducts business in 21 languages, operates nearly 2000 stores (about 70% are franchised), and employs over 6000 people in company stores, regional offices and UK-based Service Centre. Products are also sold via the Body Shop at Home, an in-home sales program that operates in 48 US states and Australia and via a company website in the US. Environment analysis In order to increase marketing share in a current market, companies must carefully examine a host of issues. One of the most important issues is the marketing environment. The marketing environment includes two essential elements, one is external environment, the other one is internal environment. External Environment This part explores that the trading and ability of an organization to satisfy its customers who are influenced by the external forces which fall into two categories: the macro and micro forces of the marketing environment (Dibb, 2006). Macro Environment The macro-environment defined by Worthington and Britton (2009, p.6) as those macro-environmental influences on business which affect a wide variety of businesses and which can emanate not only from local and national sources but also from international and supranational developments comprises the PEST checklist which stands for Political, Economic, Sociocultural and Technological. Political The government will shrink the finance expending, which may further reduce consumers shopping willingness. At the same time, governments have passed specified law to forbid animal-testing (CNN, 2003). Additionally, this series of industries need to deal with the waste and rubbish, which comes with production. In this way, all over the nations, societies, and companies would keep a sustainable development and material recycle using. The Hull Council have doorstep recycling collections and  a network of recycling sites, and they make it easy for people to recycle.(www.hullcc.gov.uk,2012)Above all, the whole industry should not make any pollution to our environments. Lastly, the countrys political steady is the root line to keep a regular industry chain (Nicholls A, Opal C, 2005). Economic Not only in the UK but also in the whole EU, governments are now all suffering from financial issues more or less. Following debt-fuelled growth, households remain laden with debt. As a result, the beauty and personal care market saw increased price consciousness among consumers and thus a switch to family and bulk purchases during 2011 (Euromonitor International,2012) . In this situation, its really not a positive circumstance for private label products development. More importantly, in such a negative economic situation, the companies need to do something more, such as promotion and discounting, or develop some more products for some more potential consumers. Sociocultural In this section, the health and beauty industries need to take the aging and male potential consumers into consideration, in which way to satisfy their special needs (Euromonitor International,2012). Secondly, an industry should be responsible for their customers. The products need to be developed without any synthetic ingredients in order to lower the risk for health (Euromonitor International,2012),and also over half of women refuse to use any beauty products, which have been tested on animals first.(SkinInc,2008).Lastly and equally importantly, Consumers upgraded to one time bulk purchases in categories such as bath and shower, deodorants, hair care and oral care (Euromonitor International,2012) Technology Increasing the potation of e-commercial sale methods, such like new coming products introduction and promotion on line, dealing and negotiation over the internet, or business consultants with live video chat. And the company is highly recommended to build their own website or with some relative partners, via which to display the productions and deepen their brands as well(Euromonitor International,2012). Meanwhile, companies should focus on developing new technologies, for example, whiting, In this way, related companies would also in a positive competitive. Most importantly, an efficient product is the root of a brand as to a company. Micro Environment Micro environment have a very board influence on every organisation operating in a particular market, from market to distributers to competitors to customers, and such an impact is largely universally felt by such organisations (Dibb, 2006, p89). Market 2010 is a year of prosperity and growth for the beauty and personal care industry. The growth rate of the industry value increased from 4% to 5%, which was contributed mostly by the mass market. In particular, with 3% value growth following a 0.5% drop in the last year, the recovery of cosmetics was the most eye-catching in this industry(Beauty and Personal Care State of the Industry, 2011). Customers Target audience ¼Ã… ¡ The first target audience is females, age 18 to 34, who have low brand awareness for the body shop and little discretionary income but still want to indulge in the spa-at-home products. The second target audience is females, age 35 to 55. Currently in the US, there are 43.98 million total women ages 35 to 55.Buyer power(see appendice3). Customer behavior The price in Hull are similar low in the market, and people use less money to buy convenience products or high price products like house, so people have more free money to buy beauty products like products which are sold in the Body Shop especially the average earnings have increased. (www.hullcc.gov.uk/,2012)(see appendice8). Competitors The body shops main rival is Bath Body Works who offers a variety of beauty products. Bath Body Works runs more than 1600 stores in the UK compared to the body shops 300 nationwide stores. In 2009, the turnover of Bath Body Works exceeded 2,300 million dollars, at the same time, it spent more than 915,000 dollars in advertising(see Appendice7). Compared the website page with The Body Shop, they are similar except the color, but The Body Shop have a higher high brand loyalty(www.dmnews.com/beauty-product-retailers-tick-all-the-boxes-but-only-one-passes-the-sniff-test/article/265442/,2012)(see Appendice9). Suppliers The suppliers of this industry could also be divided into three classes. The first one is Top-level brands, Most of the suppliers are sold in bulk and the diversity of special ingredient is not too much, so the power of the suppliers is stronger than other suppliers. The second one is Mid-Level Brands. In this level, the suppliers also produce non-differentiated products and specialized . The power of those suppliers is also strong, and the switching costs are low as the same as top-level brands. The last one is Generic Brands. There are various suppliers in this group, the diversity of the products is low, therefore, the switching costs are low(IAA Cosmetics, 2002). Distributors There are two main kinds of distributors. One is according to the traditional distributors, the supermarkets played a dominant role in the distribution channel of beauty and personal care industry in the UK, it accounted for a 49.8% share of totality in 2010. (Hand Body Care Industry Profile, 2011) Another one is internet retailing, The internet retailing makes beauty and personal care advanced remarkably. Internal environment The last step in the Environment Analysis is gathering information for the internal environment. Brand Image The Shop ensures their image by guarantying its cosmetics and personal care products are not tested on ani-mals, and that they contain sustainably sourced oils and other vegetarian ingredients (The Body Shop). In addition, the campaigns in which The Body Shop participates is another step they take to make a difference both environmentally and individually. The company promotes beauty is in the customers eye instead of the beholders (Hoovers, 2004). Competitive advantages If the company can sell the products which are hard to copy and have great value which their competitors cannot have, the company own the competitive advantages which can increase their market share and build their brand identity. We compare The Body Shop with LOreal and OlayNivea(see Appendices3,4). Product/Service The Body Shop  operates in the global cosmetic and toiletries (CT) industry. From  Euromonitior, the CT industry includes the following broad group of  products; baby care, bath and  shower products, deodorants, hair care, color cosmetics, mens grooming products, oral hygiene, fragrance, skin  care, sun care and  depilatories. Skin care products are the majority occupying 27% of all products. (Schieffer Multimedia: The Body Shop Media Plan ). Company has already produced a range of over 600 beauty and health products and more than 400 related accessories including exfoliating bath gloves, mitts, body buffers and so on until March, 2010. These products can further be segmented into two categories based on  product ingredients those made from natural materials and those made  from synthetic chemicals. As green policies TBS always pursues, company reduces their packaging by use as little packaging as possible in the first place. For the vast majority of products they use simple bottles and jars, with no secondary packaging (The Body Shop Values Report, 2009) and most of their gift packaging can be reused. TBS also provides varieties of services for customers. TBS official website includes a Technical Support area designed for those experiencing difficulty with the online store. An extensive FAQ section with categories pertaining to shopping, ordering, shipping, returns and so on(see appendice1,2). Price The prices are ranged from highest 43 pounds to lowest 2 pounds. Compared with the average income level in Hull, the price of TBSs products can be considered as relatively affordable level. Compared with competitors in Hull, the price of TBS is medium level described as massige price. Place In Hull city, TBS owns two stores managed directly by headquarter. There are also some shops which are run on a franchising basis in Hull. These two shops locating separately in Princes Quay Shopping Centre and St Stephens Shopping Centre which are largest shopping centers in the Hull where can attract quantities of people especially on the weekends. In order to satisfy the customers requirements and obtain timely and detailed market information, the body shop the reduce the distribution channels, they want to do the direct market which do not contain any agents to sell their products. They use their own shops and websites to do the selling. Promotion The body shop does little advertising because they regard stores as the most effective platform to advertise themselves. Advertising Traditional media: the TBS in Hull advertises on traditional media such as magazines. New media: the body shop try to use new media to attract more customers, they make a high profit through the website campaign. TBS develops an e-CRM structure as network marketing of TBS matures and evolves. This system provides different services containing the Body Shop SPA, personalization program and so on. And TBS in Hull also sells products face to face with kind service. Staff of stores in Hull have been train well to be familiar with products and offer good service.(see appendice5) Following the development of the apple online shop they promote their own app software called Love Your Body. They also build the home shopping party plan in the UK. Personal selling TBS had built a unique member club for loyal customers where rewards them with discounts, free gifts and access to the kinds of perks and privileges only club membership brings. They also have a lot of discounts and gift packages in different seasons and festivals which can attract customers. SWAT Analysis Strengths 1.Leader of Animal Protection 2.Expand E-Commerce Activities 3.Innovative products 4..High brand loyalty Weaknesses 1.Small number of stores in UK 2.Many products are in the mature of declining stage 3.little advertising Opportunities Bans of animal-testing laws which help the body shop to attract more customers 2.Expand The Body Shop at Home Program 3.Increased awareness of organic and eco-friendly product 4.Increasing number of online buyers Threats 1.the shrink finance which influence peoples awareness to buy products 2.Competition in Cosmetic Industry 3.Risks in Material Supply Marketing Objectives 1.Reinvigorate the body shop in the minds of women who have previous experience with the brand to increase the market share. The body shop can do some campaign like give people free samples and show people the material of the product. 2.Promote awareness of the Body Shop core brand and specific mens grooming product offerings through targeted channels such that at least 35% of the target demographic  are aware of  the products and the unique values of  the Body Shop. In Hull there are marginally more males in the general population than females whilst in the East Riding there are marginally more females, this is likely to be a function of the younger population in the city. The Hull City Assessment Report notes that in Hull in under 70 age bands males outnumber females in every age group whilst females outnumber males in older age groups. This highlights the continued trend towards higher female life expectancy(Economic Development Regeneration, 2011)(see Appendices8 ). Conclusion In conclusion, in order to get a high market share and attract more customers, the body shop should do more advertising and extend their market to the men. Appendices Appendice1 FIGURE 1: The Body Shop UK: Estimated sales as share of UK cosmetics and toiletries specialists sales, 2006-10 SOURCE: Mintel Appendice2 FIGURE 2: The Body Shop: Outlet data, 2006-10 2006 2007 2008 2009 2010 UK Outlet numbers 312 322 338 329 311 Of which: Company owned 261 282 299 295 297 Franchises 61 40 39 34 14 Estimated sales per outlet ( £000) 542 577 511 477 490 Estimated sales per outlet (à ¢Ã¢â‚¬Å¡Ã‚ ¬000) 797 849 639 536 581 SOURCE: LOrà ©al Company Accounts and Annual Reports/Mintel Appendice3 FIGURE 3: The Body Shop shoppers in last 12 months, by gender, age and socio-economic group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice4 FIGURE 4: The Body Shop shoppers in last 12 months, by ACORN group, November 2011 Note: Bars show The Body Shop shoppers relative to all people who have bought skincare, cosmetics and fragrances/aftershaves in the last 12 months SOURCE: Ipsos Mori/Mintel Appendice5 FIGURE 5: The Body Shop: Online consumer demographics, three month average to October 2011 SOURCE: comScore/Mintel Appendice6 Table 1 Table: United Kingdom hand body care market distribution: % share, by value 2010 Channel % Share Supermarkets/hypermarkets 49.8% Pharmacies/drugstores 19.0% Specialist Retailers 13.2% Others 18.0% Total 100% Source: Datamonitor DATAMONITOR Appendice7 Table 2:Compare with other beauty brand The body shop LOreal OlayNivea Product line Mainly skincare Broad Focus on skincare Market position Environment friendly Leader Major competitor In skin body care market Competitive advantages Natural-base brand value Very experienced global brand Low price product innovation Price range Mid-range Slightly lower than the body shop Mid-low (the body shop, Kannu Priya Rawat 30th Mar 2010) ONS MYE 2009 Hull East Riding GB Appendice8 Table 3:Resident population ONS MYE 2009 HULL East Riding GB Number % Number % Number % Resident Population (2009)1 262,400 100% 337,000 100% 60,003,100 100% Males 132,800 50.6% 166,000 49.3% 29,495,400 49.2% Females 129,600 49.4% 171,000 50.7% 30,507,700 50.8% Source: ONS Mid Year Estimates 2009 1Percentage is proportion of total population Appendice9 Figure6:the average earning increase Source:HULL ECONOMIC SITUATION UPDATE No. 31 28 April 2011 Appendice9 Table 4: compare the Body Shop with BathBody works

Major works data sheet for Rebecca Essay

Title: Rebecca Author: Daphne du Maurier Date of Publication: 1938 Genre: Romance, Gothic, Mystery, Classic Biographical Information about the Author: Daphne du Maurier was born on May 13, 1907, in London, England, the daughter of actor-manager Sir Gerald du Maurier. She was a popular novelist known for her suspenseful, romantic and sometimes supernatural plots. Her best known works are Rebecca and The Birds, both adapted to film by Alfred Hitchcock. Du Maurier was made a Dame Commander in the Order of the British Empire in 1969. She died in 1981 in Par, Cornwall, England. Historical Information about the period of Publication: Characteristics of the genre: Romanticism saw a shift from faith in reason to faith in the senses, feelings, and imagination; a shift from interest in urban society to an interest in the rural and natural; a shift from public. Gothic horror) is a genre of literature that combines elements of both horror and romance. Plot Summary: Rebecca’s narrative takes the form of a flashback. The heroine, who remains nameless, lives in Europe with her husband, Maxim de Winter, traveling from hotel to hotel, harboring memories of a beautiful home called Manderley, which, we learn, has been destroyed by fire. The story begins with her memories of how she and Maxim first met, in Monte Carlo, years before. In her flashback, the heroine is working as the young traveling companion to a wealthy American named Mrs. Van Hopper. In her flashback, Maxim is staying at the same hotel as the heroine and her employer, and after knowing the heroine for only a few weeks, he proposes marriage. She accepts, and he marries her and takes her back to his ancestral estate of Manderley. But a dark cloud hangs over their marriage: Maxim’s first wife, Rebecca, drowned in a cove near Manderley the revious year, and her ghost haunts the newlyweds’ home. Rebecca’s devoted housekeeper, the sinister Mrs. Danvers, is still in charge of Manderley, and she frightens and intimidates her new mistress. Despite the encouragement of the house overseer, Frank Crawley, and Maxim’s sister, Beatrice, the heroine struggles in her new life at Manderley. She feels that she can never compare favorably to Rebecca, who was beautiful, talented, and brilliant–or so everyone says–and soon she feels that Maxim is still in love with his dead wife. Manderley traditionally hosts a costume all each year, and it is soon time for the gala to take place. Swept up in the preparations, the heroine’s spirits begin to revive. But the ball ends in disaster: on Mrs. Danvers’s suggestion she wears a costume that, it turns out, is the same dress that Rebecca wore at the last ball. Upon seeing the heroine, Maxim is horrified, and the heroine becomes convinced that he will never love her, that he is still devoted to Rebecca. The following day, Mrs. Danvers almost convinces her to kill herself, and she only breaks away from the old woman’s spell when rockets go off over the cove, signaling that a ship nas run aground. When divers swim near the grounded snip, they find the wreckage of Rebecca’s sailboat, with Rebecca’s dead body in the hold. This discovery prompts Maxim to tell the heroine the truth: Rebecca was a malevolent, wicked woman, who lived a secret life and carried on multiple affairs, including one with her cousin, Jack Favell. On the night of her death, Maxim had demanded a divorce, and she had refused, and told him that she was pregnant with Favell’s child. Furious, he seized a gun and shot her, and then sailed out to the harbor in Rebecca’s boat and sank it, with the body stowed safely inside. This revelation restores the heroine’s marriage, and enables her to finally shake off the burden of Rebecca’s ghost. Meanwhile, however, the noose of Justice tightens around Maxim: first, it is found that holes have been drilled in the bottom of Rebecca’s boat; luckily the coroner delivers a report of suicide, rather than murder. But soon Rebecca’s cousin Favell, certain that Rebecca did not kill herself, accuses Maxim of the crime. The local magistrate, Colonel Julyan, investigates, and finds that on the day of her death, Rebecca went up to London to see a Doctor Baker. Favell, Maxim, and he heroine accompany Julyan to London; the heroine is certain that Baker will reveal that Rebecca was pregnant, thus revealing Maxim’s vengeful motive for murder. But instead, it turns out that Rebecca was dying of cancer, and that furthermore she was infertile; she had lied to Maxim about her pregnancy. Her terminal illness now supplies a motive for Rebecca’s supposed suicide, and Maxim is saved. He and the heroine drive all night back to Manderley, stopping only once, when Maxim calls home and learns that Mrs. Danvers has disappeared. As they crest the ridge near the mansion, they look down and find it in flames. Describe the authors style: British writer that uses vivid and lengthy descriptions to describe nature. She is very detailed and descriptive, and used some poetic themes to strengthen her writing. An example that demonstrates her style: â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † Memorable Quotes â€Å"If only there could be an invention that bottled up a memory, like scent. And it never aded, and it never got stale. And then, when one wanted it, the bottle could be uncorked, and it would be like living the moment all over again. † P 36 The quote shows how much the heroine enjoyed spending the quality time with Maxim and wanted their quality time to last a lifetime because she loved him so much. â€Å"l wish I was a woman of about thirty-six dressed in black satin with a string of pearls. † Heroine always wanted to change because she believed that Maxim was still in love with Rebecca, so she believed that she had to change to make him love her as much as he loved Rebecca. Last night I dreamt I went to Manderley again. † Heroine had dreams of Manderley a lot because it still haunted her even after it had been burned down. She did end up falling in love with it, but all the baggage that came along with it was too much for her. â€Å"Either you go to America with Mrs. Van Hopper or you come home to Manderley with me. † â€Å"Do you mean you want a secretary or something? † â€Å"No, I’m asking you to marry me, you little fool. † Maxim asks the heroine to marry him so that she can go back to Manderley with him instead of having to leave with Mrs. Van Hopper. â€Å"The road to Manderley lay ahead. There was no moon. The sky above our heads was inky black. But the sky on the horizon was not dark at all. It was shot with crimson, like a splash of blood. And the ashes blew towards us with the salt wind from the sea. † The mansion had been set fire by someone, and the details given her are a great example of du Maurier’s writing and the details and vivid descriptions that she gave throughout this novel. â€Å"We all of us have our particular devil who ruses us and torments us, and we must give battle in the end. Maxim said this, because he has that â€Å"devil† of Rebecca still aunting him even though she has long been dead. Characters Name Role in the Story Significance Adjectives Heroine (Mrs. De Winter) Mr. de winter’s wife, and loyal supporter. She is the main character, But she is never named. Even throughout the entire book she never has a name besides Mrs. de Winter. She was a shy newcomer to Ma nderley and was kind of not liked by some especially Mrs. Danvers. Shy; self- conscious; Mr. de Winter (Maxim) The husband to Mrs. de Winter, and later to be revealed in the novel as the killer of his late wife Rebecca. The other main character of the husband to Mrs. e Winter. A cultured, intelligent older man, and the owner of Manderley, a prized estate and mansion on the English coast. novel, Intelligent; rich Mrs. Danvers Housekeeper of Manderley, was Rebecca’s personal maid. The sinister housekeeper at Manderley. She was fiercely devoted to Rebecca, and remains devoted to her even after death. She despises the heroine for taking her mistress’s place. Mean; selfish; rude Jack Favell Rebecca’s Cousin Rebecca’s cousin. Lacking integrity and given to alcoholic behavior, he was Rebecca’s lover while she was married to Maxim. Crazy; drunk Rebecca Maxim’s late wife, who was murdered by him. In life, Rebecca was the beautiful, much-loved, accomplished wife of Maxim de Winter, and the mistress of Manderley. Now a ghost, she haunts the mansion, and her presence torments the heroine after her marriage to Maxim. Beautiful; cunning; sneaky Mrs. Van Hopper Heroine’s employer at the beginning of the book A vulgar, gossipy and wealthy American woman. She employs the heroine as a companion while sne travels trom one European resort unkind Setting: town to another. Rude;

The 5-Minute Rule for Talk about Yourself Essay

The 5-Minute Rule for Talk about Yourself Essay Things You Won't Like About Talk about Yourself Essay and Things You Will Possessing different perspectives creates a thorough picture. Remember that your target is to make a comprehension of your idea in the minds of your audience members, and attempt to arrange your explanations, comments, and stories in a manner that leads to that objective. 1 thing to remember is that for your private essay to actually stand out, you want to write about an experience that not everybody goes through. If you don't have an idea what an essay depicting your person should include, you might get inspired by someone else. The One Thing to Do for Talk about Yourself Essay A self-introduction essay outline can be simple to write, since all you need to do is to introduce yourself. Don't forget, your private essay might be the truth, but it doesn't indicate you shouldn't consider it from a creative writing mindset. Be certain to confirm the course out so you may write the very best personal essay possible. A self-introduction essay might be among the easiest essays to begin. It is, thus, essential for writers to guarantee they are detailed and precisely follow their thesis or focus. The principal question of all students who must compose a reflective or private essay is whether it's possible to think of such kind of academic paper without sounding too egotistical. It can be intimidating to choose what things to say, but you can concentrate your essay by writing for a specific audience. Before starting writing the essay properly, take a while to jot down a couple of thoughts. How to Get Started with Talk about Yourself Essay? Maybe startups are frightened that it undermines the value of what it is that they're doing. There's no ambiguity or confusion. The important thing here is to have them involved in the conversation early even when you fear a negative reaction. In case the conversation goes quiet, you've got to let it be. A Startling Fact about Talk about Yourself Essay Uncovered Recognition of the necessity for compromises in this way shou ld be regarded as part of a superior CSS methodology. The purpose of this step is to find feedback on how best to enhance the structure and clarity of your draft. Still, at times it's useful to have the ability to earn a visual change using only CSS. Narrow the range of your topic. New Questions About Talk about Yourself Essay If people read a fantastic book, they will frequently say to their friends something similar to this, You should read it. Speak to your buddies and see what they're doing. Ask someone who you trust a smart 10-year-old is perfect to obey your talk. Folks frequently have maps in their heads of how they're going to execute. Talk about Yourself Essay: the Ultimate Convenience! Individuals frequently have a lot to say whenever they're provided an opportunity to talk or write about themselves, and this may also be an issue. It might be difficult to confront those issues honestly. Gender based violence happens all around the world. The Nuiances of Talk about Yourself Essay If management isn't inclined to earn a personal investment in messaging, it is not likely to get the job done. As someone who is already just a couple of years away from turning into a middle-aged individual, it's important to make sure that I can have the ability to prevent myself from developing diseases. Research that lacks a human component is merely abstract research, and a lot of people would have a difficult time relating to it without having the ability to live vicariously through you. The secret to using this is that you need to stop here and await the other person to react. 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Euthanasia is a very controversial issue that raises the ethical question of whether it's ethical to euthanize an animal because they're a nuisance to society, or if it's right to accept the use of God and create the choice to finish a suffering animal's life. The Demise of Talk about Yourself Essay Goals I aspire to get better at technical communication this term. A degree in Civil Engineering enables me to realize my targets and also gives me a chance to earn a differenc e locally. Success demands a willingness to consider from the box, be bold and assertive. The Art of Applying team agrees this is a good essay! I was determined to earn school a priority over the rest of the essential events which were going on around me. For many applications, writing an essay will demonstrate the decision makers why you require this money and the way you're use it to better your own life along with the lives of others. In terms of my hobbies, I like to do sports like playing badminton for at least thrice weekly. I want to create different skills to work in politics. Furthermore, the men and women in powerful positions will likely reward linguistic styles much like their own. Mostly, they think about what to speak but their often forget to think how they should speak. If some words are associated with others or are parallel, place these on the very same level out from the middle. An integral ingredient is being open to new ideas and concepts, in additio n to the ability to transcend well-entrenched views of earth.

Fashion of the Times Essay - 1722 Words

Before America was America, and before the settlers had their colonies, the people that were to become the first residents of Jamestowne wore clothes of the Queen. No, they didn’t wearing the clothing made by the Queen or for the Queen, nor did they wear the clothes straight off her back. The Elizabethan style, named after the Queen Elizabeth, is simply the clothing that came into style when she became heir. The original settlers of Jamestown, though under the reign of Queen Elizabeth’s cousin and heir- James I, the fashion they wore was still that of the Elizabethan era. During the Elizabethan Era, a law was instated called Sumptuary Law that limited the range of clothing the male and female residents could wear. These laws stated that†¦show more content†¦(Smith), though none of them had any exceptional skills in the areas. All this work left the men unwilling to continue. As Smith said, As at this time were most of our chiefest men either sicke or discontented, the rest being in such dispaire, as they would rather starve and rot with idleness, then be persuaded to do any thing for their owne reliefe without constraint.... It probably wasn’t the lone fact that the residents were stuck with all work and very little play that had them in such a depressed state. The appointed leaders, in which John Smith called the council, forbid the use of weaponry for the â€Å"presidents overweening jealousy would not admit [it].† That decision later left even more settlers, who had not already died from famine or disease, die from attacks from an enemy. The president also forbid there to be any sex between unmarried folks, and since none of these men came to the land with their wives- or any women to be exact, this law is probably to limit the amount of relationships the settlers had with the women of the Native tribes. Of those native tribes, the Powhatans were the settler’s closes neighbors. The first real introduction John Smith and co. had with this tribe came during a mission to discover the head ofShow MoreRelatedFashion Changes Over Time Of Fashion1269 Words   |  6 PagesFashion Changes Over Time Fashion has changed a great deal over the past years. As history changes it seems that fashion in some aspect changes with it to adapt to the era. Even today fashion continues to change as the years go on. Looking at fashion even 20 years ago we can see a difference from what we see in our everyday lives. Clothing has always been as important part of society, with evidence from the earliest human civilizations. In history, climate, religion and political factors playedRead MoreFashion Changes Over Time1425 Words   |  6 PagesFashion Changes Over Time   Ã‚  Ã‚   Many people care about fashion and how they look. As we can see lately, fashion has had a great change over the years. 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It mostly refers to the current trends in looks and dressing style of a person (Cumming 234). In most cases, fashion is confusedly related to costumes; when a person talks of fashion they are seen to mean fashion in terms of textile. Fashion is seen to originate from the Western world and it is copied by other placesRead MoreLife Style Affects Fashion, And Shopping Orientation Essay1494 Words   |  6 PagesConsumer Psychographic Characteristics 2.6.1 Life style affects fashion, and shopping orientation Lifestyle behaviour is a one of part of the â€Å"AIO† (activities, interests, opinions), which might be determined as a shape of consumption that affects consumer alternatives on how to spend their time and money (Kuruvilla and Joshi, 2010, p. 261; Solomon, 2009, p. 229). Also, lifestyle, as reported in Gutman Mills (1982), has classified fashion apparel lifestyle segments, such as interests, opinions, attitudesRead MoreFashion Is A Fashion For Last 75years1378 Words   |  6 PagesFashion is a manner and style especially clothes, shoes, makeup and hairstyle. When I came from my home country, I have not much knowledge about fashion, and even do not know more about fashion brand. I was learning from technology, school and start follows American fashion. In eighteen century, people were also very fashionable as we are mostly seeing in the old films and pictures. The fashion was started from Europe and England because on that time Kings and Queens were fashionable and spendsR ead MoreFashion Essay793 Words   |  4 PagesFashions may be defined as way of living, decorating, etc., which are popular today, but which would soon lose their popularity. It is something passing and transitory, a mere craze of the moment to be looked down upon with transitory, a mere craze of the moment to be looked down upon with contempt. For example, tight pants are the fashion today, but only a short while ago broad loose pants were the order of the day. it today a man appears in society wearing broad pants, he would be held up to ridiculeRead MoreEssay about Renaissance Influence on Modern Day Fashion1358 Words   |  6 Pagesare so many similarities between modern day fashion and the fashion of the renaissance time period. Many differences may be seen between the two, but the similarities are remarkable. Throughout all of time, clothing has been the major representation of social classes. What people wear has always been the distinguishing factor between the wealthy and the poor classes of both the renaissance and current time period. The evolution from time period to time period has been vast, but the fact that whatRead MoreThe Fashion Of Fashion Blogs1530 Words   |  7 Pagesï ¼Ë†Introductionï ¼â€° This essay will argue that fashion blogger became one of the Fashion icons in this generation. At the beginning of the essay, I will explain the purpose of use fashion blogger as the topic; introduction of the society environment will be given as a support to identify the influence of fashion bloggers. After that fashion blogger’s historical and background will use SWOT analysis to conclude the environment of blogger, then I will discuss how blogger relate to fashion marketing with example. (Purpose)

Macbeth, By William Shakespeare - 967 Words

We believe that to obtain a position of power we must acquire, or presently have traits of deception, force, and manipulation, although the people who think this are dead wrong. People with the greatest amount of power get authority through ambition, responsibility, and motivation. In the play Macbeth written by William Shakespeare, it shows a story about a fictional tragedy in which a strong scottish general named Macbeth receives news from witches that he will one day become king. The new king of Scotland would be him one day. He created a large amount of confidence and ambition out of this tale, that he comes to his goal by killing the king to take the throne of the now deceased, king Duncan. The power Macbeth obtains corrupts Macbeth and leads to him being a manipulative, overpowered leader. Macbeth has absolute power and goes against all laws of nature to get to that point of obtaining the position he eventually has through cheating god. Power is what some can obtain and what ot hers cannot, it is the capability to direct or influence the behavior of others through fear or love. Ultimately in the play Macbeth, the main character Macbeth abuses his power, an example of his abusive power is the way that Macbeth treats his soldiers. Macbeth stays in hiding and safety while sending his soldiers out alone to resolve any conflicts for him, all to defend himself, he shows he doesn t care about their lives. â€Å"Go prick thy face and ow-red thy fear, thou-liv d boy, what soldiersShow MoreRelatedMacbeth by William Shakespeare770 Words   |  3 PagesThe play Macbeth is written by William Shakespeare. It is believed to be written between 1603 and 1607 and set in eleventh century Scotland. It is also believed to be first performed in 1606. It is considered to be one of the darkest and most powerful tragedies. Macbeth, set in Scotland, dramatizes the psychological and political effects produced when evil is chosen to fulfill the ambition of power. The Tragedy of Mac beth is Shakespeare’s shortest tragedy and tells the story of Macbeth, a ScottishRead MoreMacbeth, By William Shakespeare1425 Words   |  6 PagesMacbeth Just Can’t Wait To Be King Everyone has a quality that they do not like about themselves. Some people struggle to be social, others may be too controlling of people. The list goes on and on, but the point is that everybody has a particular quality that they must learn to control or else that particular quality can get out of hand. Of course, one could write a list of characters that have major flaws. There is no better example than William Shakespeare’s character, Macbeth, in The TragedyRead MoreMacbeth, By William Shakespeare1409 Words   |  6 Pages â€Å"Fair is foul, and foul is fair: Hover through the fog and filthy air.† On October 17th, I had the pleasure of going to see Macbeth performed at the Shakespeare Tavern. Along with its reputation for being â€Å"cursed,† Macbeth is also known as one of the crown jewels of William Shakespeare’s repertoire. In my opinion, the central concept of this particular retelling of the play was the murkiness of character. Throughout the pla y, the many characters go through fierce temptation and strife, and noneRead MoreMacbeth, By William Shakespeare1203 Words   |  5 PagesMacbeth is a play based on King James I, it was written by William Shakespeare, however this play isn’t a king and queen fairy tale, but it’s a play about greed and guilt, chaos and murder and three evil witches who use prophecies to influence Macbeth to do bad things, using flattery would instigate his inner ambition to become king, which in the end doesn’t lead to a very happy ending. Shakespeare’s, Macbeth, was written in the early Jacobean period. During those times, women had no power, theyRead MoreMacbeth, By William Shakespeare1243 Words   |  5 PagesIn William Shakespeare’s â€Å"Macbeth†, the author portrays the main character Macbeth as a very tortured and flawed individual whose actions only serve to further unravel him. He is conflicted and power hungry, which drives him to perform evil murders and become a ruthless person. Macbeth’s moral compass is not resilient enough to withstand his wife’s manipulations and he is provoked to act on his malicious thoughts of murder. The author explores the terrible effects that ambition and guilt can haveRead MoreMacbeth, By William Shakespeare Essay1487 Words   |  6 Pagesreaction†. Macbeth by William Shakespeare is a tale which illuminates the consequences of violating the â€Å"Natural order†, the hierarchy of beings in the universe. When Macbeth, a warrior wel l-known for his courage and bravery, murders King Duncan acting on his unchecked ambition to claim the throne, the order was disrupted, the result†¦chaos. Shakespeare uses symbolism to illustrate the atmosphere of the play as the natural order is flung into a state of turmoil. These techniques used by Shakespeare is usedRead MoreMacbeth, By William Shakespeare1483 Words   |  6 Pagesdifferent references in the play of how a king deals with power and if they use it for better or for their own personal gain. In the play Macbeth, by William Shakespeare, Macbeth’s obsession with his journey to power leads to his failure. This obsession is demonstrated through the prophecies, the murder of his best friend Banquo, and his own demise. Macbeth demonstrates that he is incapable of mastering the power and responsibilities of being a king. This is indicated throughout the play with theRead MoreMacbeth, By William Shakespeare1045 Words   |  5 PagesBlood appears in only two forms, but many times in Macbeth by William Shakespeare; between the war scene at the beginning of the play and the lifting of Macbeth’s severed being lifted by Macduff at the end. It can be said that Macbeth could have been written in blood that there is such a large amount. What is unique about blood in Macbeth is that the â€Å"imaginary blood† or the guilt that the murderer feels plays more of a role of understand and amplifying the theme of the play, that blood is guiltRead MoreMacbeth, By William Shakespeare1431 Words   |  6 Pages Macbeth, though originally a valiant and prudent soldier, deteriorates into an unwise king whose rash decisions conclusively end in the atrophy of his title, power, and position. Several facto rs contribute to the downfall of Macbeth, which produce a contagion effect and ultimately end with his demise. He receives help from his â€Å"inner ambitions and external urgings† which result in his downfall (Bernad 49). The â€Å"external urgings† consist of the weird sisters who disclose his prophecies, which enlightenRead MoreMacbeth, By William Shakespeare2060 Words   |  9 Pagesthe green one red Macbeth Quote (Act II, Sc. II). Out, out, brief candle! Life s but a walking shadow, a poor player that struts and frets his hour upon the stage and then is heard no more: it is a tale told by an idiot, full of sound and fury, signifying nothing. Macbeth Quote (Act V, Scene V). These quotes have been taken from play Macbeth written by William Shakespeare. Like these quotes there are hundreds and thousands of such heart touching quotes written by Shakespeare in his many different

History of The Mackinac Bridge Free Essays

Since Nov. 1, 1957, when the Mackinac Bridge opened to public traffic, the iconic symbol has stood as solemn testimony to mankind’s engineering abilities. The Mackinac Bridge is made up of more than one million tons of concrete and steel. We will write a custom essay sample on History of The Mackinac Bridge or any similar topic only for you Order Now Its towers rise 552 feet above the Straits of Mackinac and reach 210 feet below the waves. From May 7, 1954, until late fall of 1957, about 3,500 laborers worked in and over the Straits of Mackinac constructing the bridge. The project cost the lives of 5 men. In addition, 7,500 people labored in offsite job shops and quarries from Duluth, Minn., to Pittsburgh, welding, forging and assembling steel, mining rock and mixing concrete. There was a total of 85,000 blueprints printed for the construction of the Mackinac Bridge.Construction began on the bridge on May 7, 1954, following years of debate on how to best cross the Straits of Mackinac. Everything from a tunnel to a series of causeways, tunnels and bridges going from Cheboygan to Bois Blanc Island to Round Island to Mackinac Island finally ending in St. Ignace- before a single suspension bridge with two towers was ultimately chosen. This was made possible because of Steinman’s experience with other bridge projects, with it prompted him to encourage private financing for the Mackinac Bridge. The bridge was financed through a unique bond sale that covered its $100 million cost without using state or public funding. The bonds sold to pay for the Mackinac Bridge were retired July 1, 1986. To anchor the 100 million gross tons of the Mackinac Bridge, man-made mountains were required to be built in 88 feet of water. The anchor blocks- piers 17 and 22-were to become the beginning and end of the world’s longest suspended span to date. The harbor at St. Ignace became the home base for Merritt-Chapman and Scott’s marine construction equipment, regarded in 1954 as the largest gathering of its type ever assembled for a civilian project. St. Ignace was the location for land-based construction of the giant steel foundations and bridge support pieces. Decompression sickness, or â€Å"the bends,† was a constant threat to the safety of the divers who worked in the extremely cold, deep water of the straits. Commonly told among school children an ironworker who lost his footing fell to his death. It’s said he landed in newly poured concrete, where his body lies today, preserved beneath the bride connecting the two peninsulas of Michigan. While historians say no iron, worker is encased in concrete, five people did die in accidents related to construction of the bridge. One died when he surfaced too quickly, a welder died when he fell into an underwater retaining structure, a worker fell from a short distance into the water and drowned, and two others fell 550 feet from a catwalk near the North tower, according to the authorities. Of the two workers who fell from the catwalk, one body was recovers immediately and the other was never found. Mackinac Bridge workers, like many workers involved in an intense high-stakes project, enjoyed a special camaraderie that they still speak of today. There was a feeling of togetherness, of them all being in the same situation, and of beating the odds. There was also a concern for each-others safety and welfare, with many of the men becoming lifelong friends. A new record for underwater consolidation of concrete was set in the spring of 1955, when work resumed after a long winter of ice and snow. During the 31 days of May that year, 103,000 cubic yards of concrete were poured into foundations of the Mackinac Bridge. A final step before the cables were encased in a protective piping was a coat the wire in a corrosive-resistant, â€Å"red-lead† paste. This was done to protect against rust and corrosion, two factors which could seriously compromise the integrity of the suspension system. The coating was a terrific success, as annual inspections done by removing the piping reveal little to no damage done by the forces of nature. Besides the main suspension span, the Mackinac Bridge is really constructed of a series of smaller, conventional bridges that would span many wide, formidable rivers and gorges. The building of these linked spans took place for the most part on land. All the work was done within sight of ferryboat passengers, crossing for the last 35-minute trips before they would be able to drive across the new route in less than 10 minutes. Michigan’s miracle Bridge was becoming a reality. Workers were issued a safety helmet complete with miner’s light and a life jacket for the boat trip out to the job site. Beyond that, all they took along was their lunch. The men would then leave the lifejackets on board for the next crew, disregarding the fact that they were working around very deep water that could be extremely cold. The general highway approach to the bridge was being formed at Mackinaw City, where a viaduct took the highway over the villages main street, Central Avenue. The date was July 22, 1957, and inclement weather delayed the raising of the final piece of Dr. David B. Steinman’s geometric puzzle to conquer the Straits of Mackinac. That evening, the last section was raised and bolted into place, connecting the steel of a bridge that would tie Michigan together as a state. All suspension bridges are designed to move to accommodate wind, temperature change, and weight. Thanks to the open grating installed on the middle two lanes of the Mackinac Bridge, the design flexes easily when necessary. Wind water and snow easily passes through the grates surface. The completed tollbooth and administration building were readied just in time for occupancy before the Mackinac Bridge opened for business. The last job to get the Mackinac Bridge ready for traffic was to coat the concrete traffic lanes with a layer of bituminous asphalt, completed only days before the official opening. Tolls have always been a staple of the bridge to offset the costs of construction and maintenance. Opened on Nov. 1, 1957, tolls were set at $3.25 per passenger vehicle. In 1961, tolls rose to 3.50 and again to $3.75, where they stayed until 1969, when the Legislature passed funding for the authority and tolls were lowered to $1.50 for a passenger vehicle. The cost for traversing the bridge remained at $1.50 until 2005, when it was raised to $2.50, because of increased maintenance costs, Sweeney said. The Mackinac bridge is the third-longest suspension bridge in the world behind the Akashi Kaikyo Bridge in Japan at 12,826 feet between suspensions and the Great Belt Bridge in Denmark at 8,921 feet. Both bridges opened in 1998. At 8,614 feet between suspensions, the Mackinac Bridge is the longest suspension bridge in the Western Hemisphere. The total length of the Bridge 28,372 feet. It links Mackinac City in the Lower Peninsula. At just over five miles, the bridge is long enough to cause some trouble for crossing motorists who fail to fill up their gas tanks before crossing. To keep the bridge looking pristine, workers spend countless hours and use myriad gallons of paint. â€Å"Every year we use around 50,000 gallons for spot painting,† said Sweeney. Of the paint used each year, 45,000 gallons of green is used on the lower sections and cables, while 5,000 of ivory is used on the structures. Because of an $80 million maintenance plan, the 50-year-old structure is expected to have an infinite lifespan. Overhead highway lighting was installed to make nighttime crossings of the bridge safe and enjoyable. The bridge lighting could be seen for miles from either the Mackinaw City or St. Ignace shores, and cable lighting provided a further distinctive accent. One thing that bridge workers did not do before the bridge opened was paint it. The construction schedule dictated a November opening, and painters needed warmer temperatures before they could begin the big job of painting such a large structure.On November 1, 1957, traffic officially opened on the Mackinac Bridge. A huge story, the event attracted 150 newspaper men from throughout Michigan and neighboring states that included Wisconsin, Illinois, Ohio, Indiana, New York, and Ontario. Only a comparative few of the thousands of people attending the celebration were able to watch the dedication of the Mackinac Bridge, held at pier 22, the north anchor block of the bridge, on June 28, 1958. It was there that a five-mile length of ribbon was stretched from Mackinaw City at the south end and from the St. Ignace shore to the north. The Mackinac Bridge began celebrating the first year it was open by offering the public a chance to walk across the span. The event started as a race-walking activity, but soon became popular with thousands who wanted to return the following year and bring their friends with them. On May 9, 2003, the highest wind speed ever recorded on the bridge occurred at 4:08 p.m. The anemometer read 124 miles per hour.Area: Bridge sparks questions, myths. Keywords used to find article: News paper articles on Mackinac Bridge. Found at the local library. Published in Lansing. Authors are Michael Carney and Capital News Service. It was published Monday, February 26th, 2007. The purpose this source serves for my topic. Gives important dates such as when construction started on the bridge, also goes into detail about the tolls and amounts for crossing the bridge. Michael Carney writes about the work of the Mackinac Bridge. The structure of the document would be an informative news paper article. Works Cited: Carney, Michael. â€Å"Area Bridge Sparks Questions, Myths.† The Mining Journal [Lansing] 26 Feb. 2007: 3A. Print. Images of America Mackinac Bridge. Keywords used to find book: History of the Mackinac Bridge. Found at Public Library. Published by Arcadia Publishing Charleston SC, Chicago IL; Portsmouth NH, San Francisco CA. Author Mike Fornes. Published in 2007. The purpose this source serves me is it gives me the history for both the bridge and everyone who helped to build it. Works Cited: Fornes, Mike. Mackinac Bridge. Charleston, SC: Arcadia, 2007. Print. Area: Model Marks ‘Big Mac’s’ 50th year. Looked up News paper articles on the Mackinac Bridge at the local library. Published in Farwell. I could not find an Author. Published in 2007. The information I pulled from this source help make my introduction to my essay with just enough to get the reader to question what all I was going to go into detail about. Works Cited: â€Å"Area Model Marks ‘Big Mac’s’ 50th year.† The Mining Journal [Farwell] 28 May. 2007: 3A. Print. How to cite History of The Mackinac Bridge, Papers

Wesfarmers Limited Marketing Analysis and Operations

Question: Discuss about the Wesfarmers Limited Marketing Analysis and Operations. Answer: Introduction Wesfarmers limited started its operations in 1914 under the name of Western Australian Farmers cooperation. From its simple beginning as a farmers marketing association, the company has grown over the decades to one of the Australias largest company (Wesfarmers, 2017). The head quarters of the company are located in Western Australia. The company has diversified business operations that cover home improvement; supermarkets, convenience stores, hotels, liquor, office supplies, department stores and industrial division (energy, chemical fertilisers, safety products and coal) (Wesfarmers, 2017). Wesfarmers aims to offer stakeholders satisfactory returns by satisfying customer needs by offering professional service and competitive prices for goods and services as well as providing employees with a working environment that is fulfilling and safe, appreciating good performance and offering a platform for professional growth. In addition, the company contributes to growth of countries it operates in by carrying out its businesses efficiently and identifying expansion opportunities and protecting the environment and conducting business with honesty and integrity all the time (Wesfarmers, 2017). It is evident from Wesfarmers objective, the company focuses all it resources in offering products services that are competitive, professional and that are sensitive to the requirements and expectations of the recipient communities and countries. Wesfarmers being a company with diverse goods and services, it has its several brand names under it s umbrella. These are: Coles This retail outlet comprise of fresh food stores, liquor stores, gas stations and supermarkets. It has an online shopping portal for its customer in Australia and New Zealand. Kmart is a brand that specialises in retail of clothing, kids items and general merchandise. It also has a department specialising on automobile servicing. Chemical, energy and fertilisers department this department handles the manufacturing and distribution of specialty chemicals, energy and gas and fertilisers. The strategy of diversification employed by Wesfarmers gives the company a competitive edge due to the capacity of tapping disposable income in all key consumer sectors. 5C analysis According to Churchill and Iacobucci (2006) to create a reputable brand, an organisation has to invest in continually offering quality products and services and that is proven by time. Therefore, Wesfarmers has existed since 1914 giving a clear indication that it has only thrived due to continued customer support and trust. This confidence is because of the companys investment in making customer service convenient and the community development initiatives the company engages in (Biddle 2016). In addition, the company also emphasizes quality as well as performance and this is evident in the companys investment in workforce to make customer experience a remarkable one. According to (Wesfarmers, 2017) Wesfarmers has about 220000 employees making it one of the largest private sector employers. To add to the strengths of Wesfarmers, the company has an online sale platform that increases convenience for the customers who are busy at work. The wide range of products also gives the company a n advantage, as the prices vary to suit all types of customers. The company offers discounts and special offers that result in customers flocking the shops. The major weakness the company has is its low geographic presence. Being a conglomerate, has concentrated mostly in Australia narrowing the market experience. Being a leading company, Wesfarmers receives scrutiny for every critical decision made. The company can increase its market share by opening expanding business to more countries. This is because retail business is thriving worldwide because it is the final link between the producer and the consumer (Dwivedi et al. 2012). Standardisation of products and services across all outlets and brands can be a very good venture for Wesfarmers. This will guarantee customers same level quality of product and service regardless of the brand or location of the shop. The major threat the company faces competition with some specialised competitors offering products and services at the same or lower prices. There is also reduced demand and customer confidence due to downturn in economic levels. Customer The market segmentation of Wesfarmers broadly targets customers of all ages from middle and high-income families. This segment of customers prefer convenience shopping because they dont have time to move around different shops looking for goods and services. Therefore, Wesfarmers brands favour this category of shoppers. The online shopping services offered by the company also make many to prefer the company as they shop at the convenience of their homes or offices and have the merchandise delivered at the doorstep. The company has over 15,000 suppliers who feed the stores with products and raw materials used for the success of business (Wesfarmers, 2017). For any business to remain relevant in business and offer efficient services to customers, a healthy relationship with all stakeholders (suppliers, distributors and community) is of essence, Says Armstrong, Kotler, Harker and Brennan (2012). Wesfarmers strives to keep a mutual relationship with supplier to ensure supplies are of highest quality. Since Wesfarmers is a retailer, there is no need for distributors. This is because the company sells it merchandise directly to the end line customers The direct and main competitors for Wesfarmers include, Woolworths limited, Best and Less, Myers, hs Home and other businesses that deal with similar products. The indirect competitors of the business are other enterprises that compete for the same disposable income of the customers the company targets. According to Wesfarmers limited (2017) the companys profits dropped by 3.6% and operating cash flow by 11.2% in year 2016 due to drop in value of Australian dollar. However, the financial outlook of the company is not all bad as it maintained a strong credit rating during the financial year. The Australian government enacted a law seeking to bar established businesses from engaging in activities that discourage competition Richards, et al. (2012) and thus Wesfarmers has to come up with strategies to beat competition that will arise from new start-ups. Wesfarmers is at a social advantage, as Australian community prefer socially responsible companies (Wilson, et al. 2012). The company involves itself in community development initiatives as part of its corporate social responsibility (Wesfarmers, 2017). Considering that we are in a digital era, the company has adapted cashless payment systems and online shopping system that is favoured by many shoppers due to the convenience associated with the technological advancement. The organisation also is environmental friendly and has programs that promote environmental sustainability. Market research According to Jobber and Ellis-Chadwick (2012), market research is essential for any business whether a start-up or an established business. It gives vital information that aids in decision making regarding best strategies for a successful business. At Wesfarmers, market research takes place at various stages and in various forms. Surveys take place online portals for the online customers, at the shops by filing in anonymous questionnaires and by encouraging customers to make suggestions and deposit them at the suggestion box. This gives information on who the current customers are and what they like and what they want to be changed. To get information regarding changes expected in the business operations, the organisation ensures representation in all institutions that relate to its business and participate in all business fairs of sectors linked to its operations. A good relationship with stakeholders also helps, as the management gets information about any new occurrence that may affect the business way in advance (Wesfarmers, 2017). This channel is very important especially for technological improvement. The suppliers brief the company of new development very early giving the company an advantage of adopting latest technology before competitors. Market segment According to Cravens and Piercy (2006), marketing segmentation is the identification of a group of individuals who have similar characteristics that are useful in developing marketing strategies. Segmentation is important because it enables a company to customise goods and services to satisfy the needs of target customers better than the competitor (Cravens and Piercy 2006). An analysis of Wesfarmers indicates that the company has untapped market that has high potential if proper planning is done especially for supermarkets and apparel stores. Teenagers and young adults of ages between 16 and 25 is category that has very high shopping potential if targeted well. According to Jain and Haley (2009), this group love well known brands and are always looking for bargains and discounts. This group mostly shop out of peer influence and the desire to stand out so impulse buying is synonymous with them. Wesfarmers can strategise to put up shops in areas concentrated with this class of shoppers. This locations is a near universities and colleges or residential areas and tap this readily available cash. The grocery stores can also benefit from unexploited market by targeting low-income earners. This is viable because the low-income earners make the largest population of most economies Jobber and Ellis-Chadwick (2012) and groceries are a necessity. With affordable prices, this segment would comfortably choose to shop, hear. The company can open outlets in this areas and offer prices that are pocket friendly for the target customers. This in turn leads to a flow of customers hence getting increased profit due to high numbers of customers. Marketing mix Goi (2009) defines marketing mix as set of marking tools used by firms when developing marketing objectives for the target segment. The mix referred to as 4P (product, price, promotion and place). In order to reach out effectively to the proposed market segment, Wesfarmers need to consider the 4P marketing mix. It is important for the company to research about the products that are favoured by these categories of people. According to Goi (2009) a product is the good or service that satisfies customers needs. In order to attract the teenage and young adults to buy clothing and accessories at their stores, Wesfarmers Limited has to consider the style of the products on offer. This is because the products need to be age appropriate and acceptable to the target group (Armstrong Et.al 2012). The brand name is also very important as this category buy due to peer pressure and so is likely to buy brands that their friends vote. The packaging of the products should be appealing to this age group to encourage purchases. After-sale services and warranties on products encourage buying as the shoppers gain confident in the quality of the products. For the lower class grocery shoppers, the company best gain confidence from them by offering products and service that they commonly seek in a grocery store. The products should be of good quality and packaged hygienically and attractively. According to Goi (2009) price is the amount a customer is willing to pay for a product. This is the reason the cost of a commodity may vary from one shop to another and one location to another. Wesfarmers can adopt a pricing strategy for teenager and young adults group apparel and accessories section by doing a research to find out how much this category is willing to spend on various product ranges. When adopting prices it should put in mind different payment methods at the disposal of the targeted customer. In this case, young people love to flaunt with technology and thus introducing cashless and online shopping platform is rewarding to both parties (Hanson and Kalyanam 2007). This group love bargains. Therefore, price cuts and discounts appeals to them very much and should be a strategy to adopt when targeting them. As for the grocery stores for lower-class citizens, product pricing should consider the market rates in these areas. Available payment options should be a consideration. Discounts and special offers appeal the most to people on tight budgets (Birnik and Bowman 2007). Therefore, Wesfarmers should consider discounting of products and special offers occasionally. According to Armstrong Et.al (2012), promotion is defined as marketing communication. It incorporates advertising, public relations, sales promotion and direct marketing. It considers how to reach out, when to reach out, who to reach out and through what medium. In order to inform young people of existence of an apparel and accessory shop of choice, it is important to choose the right medium to convey the message. Today, young people get most of their information electronically. Therefore, it would only be wise to use internet media advertising service, television and radios to reach out to these people (Armelini and Villanueva 2011). In addition, billboards can convey the same information. The message customised to the taste of the target customers appeal the most. To market the grocery store television and radio channels as well as billboards can deliver the message effectively. The message directed to the target customers must have clear highlights on qualities that interest this group when shopping. Place is the either the physical location of a business or the channel used to deliver goods and services to the market (Armstrong Et.al 2012). When targeting young people to be customers of apparel and accessories, Wesfarmers should consider to strategically positioning their shop for accessibility by this target group (Jain and Haley 2009). The shop could be conveniently located near institutions of higher learning. These areas have a high concentration of young adults. The grocery stores should also be located in area that is accessible to low income earners if the strategy is to work. The fifth P to consider in marketing strategy planning is people. Sriram, Chintagunta and Neelamegham (2006) describe people as human actors that take part in service delivery. For both outlets, the company must ensure that employees portray the right image. Employees of the company should be friendly and professional at work. They must have the capacity to handle business matters efficiently and knowledgeable about the business. It is the responsibility of the management to make sure that new members of staff get training on all company operations. Conclusions Wesfarmers is one of Australias largest companies. It has increased its portfolio of business over the years in diverse fields. It aims at giving returns to shareholders by satisfying the customers first. The main strength of this company is its diversified brands on offer and the trust it has gained in over a century of service. However, the company faces a challenge from competitors who offer similar products at lower prices. The company has the potential for expansion to other countries. The drop in the value of the Australian dollar affected the companys profitability during 2016 financial year. However, the company can strategise to explore new markets in groceries and apparel and accessory sections. This will increase market shares and eventually profitability. 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